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Plan Szkolenia
Introduction to Digital Marketing in the SaaS Industry
- Overview of digital marketing
- Importance of digital marketing in SaaS
- Understanding the SaaS business model
Building a Strong Online Presence
- Creating effective websites for SaaS
- Search Engine Optimization (SEO) basics
- Content marketing strategies
Leveraging Social Media for Direct Marketing
- Overview of social media platforms
- Developing a social media marketing plan
- Social media analytics and measurement
Email Marketing Essentials
- Email marketing strategies for SaaS
- Crafting effective email campaigns
- Analyzing email marketing metrics
Utilizing Pay-Per-Click (PPC) and Online Advertising
- Introduction to PPC and online ads
- Designing ads for target audiences
- Measuring and optimizing ad performance
Harnessing the Power of CRM and Marketing Automation Tools
- Introduction to CRM software
- Marketing automation in the SaaS sector
- Best practices for implementing CRM and automation tools
Data-Driven Marketing and Analytics
- Understanding web analytics
- Key Performance Indicators (KPIs) for SaaS
- Making data-driven marketing decisions
Developing a Comprehensive Digital Marketing Plan
- Integrating various digital marketing strategies
- Developing a digital marketing plan for a SaaS product
Summary and Next Steps
Wymagania
- Basic understanding of marketing concepts
- Familiarity with the SaaS industry
Audience
- General staff
- Direct marketing business unit members
7 godzin
Opinie uczestników (2)
Całe dwa dni szkolenia były bardzo pouczające i edukacyjne, ale treści omówione w dniu 2 (Social Media i marketing mobilny, analityka, a także strategia i planowanie) były dla mnie najbardziej wartościowe, ponieważ odnoszą się bezpośrednio do mojej obecnej pracy.
Sithabiso - Vodacom
Szkolenie - Digital Marketing
Przetłumaczone przez sztuczną inteligencję
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
