Course Outline
A. Key Concepts of Crisis Management
B. Psychological Mechanisms in Crisis Situations
C. Old and New Tools Useful in Crises
D. Consequences of Delay
E. Checklist: Where to Start “Extinguishing the Fire”?
F. Why Internal Communication IS Important
G. Your Anti-Crisis Toolkit
H. The First Communication in 7 Steps
I. How to Prepare an Anti-Crisis Procedure?
J. Roles in the Crisis Management Process
K. Most Commonly Committed Errors in Crisis Management
L. The 7P Principle
Requirements
Familiarity with basic concepts in Public Relations:
- stakeholders
- press release
- media relations
- briefing
- media monitoring, etc.
The target audience for the training includes individuals responsible for the organization's image, including owners and board members, as well as PR specialists and press officers.
Testimonials (3)
interesting way of storytelling, excellent preparation, a lot of knowledge
- Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated
A wealth of knowledge, very good pace of delivery. Truly an excellent training session, thank you very much.
Matylda - Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated
warm and engaging presentation
Sandra - Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated