Course Outline
A. Key concepts in crisis management
B. Psychological mechanisms in crisis situations
C. Old and new tools useful in crises
D. The consequences of inaction
E. Checklist: where to start “putting out the fire”?
F. Why internal communication is important
G. Your crisis prevention toolkit
H. The first communication in 7 steps
I. How to prepare a crisis management procedure?
J. Roles in the crisis management process
K. Most common crisis management mistakes
L. The 7P Principle
Requirements
Familiarity with basic Public Relations concepts:
- stakeholders
- press release
- media relations
- briefing
- media monitoring, etc.
The target audience for this training includes individuals responsible for an organization's image, such as owners and board members, as well as PR specialists and press spokespersons.
Testimonials (3)
interesting way of storytelling, excellent preparation, a lot of knowledge
- Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated
A wealth of knowledge, very good pace of delivery. Truly an excellent training session, thank you very much.
Matylda - Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated
warm and engaging presentation
Sandra - Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated