Course Outline
A. The most important concepts of crisis management
B. Psychological mechanisms of a crisis situation
C. Old and new tools useful in crises
D. Effects of slackness
E. Checklist: where to start "putting out the fire"?
F. Why internal communication IS important
G. Your anti-crisis essentials
H. First message in 7 steps
I. How to prepare an anti-crisis procedure?
J. Roles in the crisis management process
K. The most common mistakes in crisis management
L. Rule 7P
Requirements
Knowledge of basic concepts in the field of Public Relations:
- stakeholders
- Press Release
- media relations
- briefing
- media monitoring, etc.
The target group of the training are people responsible for the image of the organization, both owners and management board members
also PR specialists and press spokesmen.
Testimonials (3)
Interesting way of storytelling, excellent preparation, a lot of knowledge
- Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated
Large amount of knowledge, excellent pace. The training was truly outstanding, thank you very much.
Matylda - Fabres
Course - Zarządzanie komunikacją kryzysową
Machine Translated
Peace and warmth of the instructor
Sandra - Fabres
Course - Zarządzanie komunikacją kryzysową
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