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Course Outline

A. Key concepts in crisis management
B. Psychological mechanisms in crisis situations
C. Old and new tools useful in crises
D. The consequences of inaction
E. Checklist: where to start “putting out the fire”?
F. Why internal communication is important
G. Your crisis prevention toolkit
H. The first communication in 7 steps
I. How to prepare a crisis management procedure?
J. Roles in the crisis management process
K. Most common crisis management mistakes
L. The 7P Principle

Requirements

Familiarity with basic Public Relations concepts:

  • stakeholders
  • press release
  • media relations
  • briefing
  • media monitoring, etc.

The target audience for this training includes individuals responsible for an organization's image, such as owners and board members, as well as PR specialists and press spokespersons.

 7 Hours

Number of participants


Price Per Participant (Exc. Tax)

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