Course Outline

A. Key Concepts of Crisis Management
B. Psychological Mechanisms in Crisis Situations
C. Old and New Tools Useful in Crises
D. Consequences of Delay
E. Checklist: Where to Start “Extinguishing the Fire”?
F. Why Internal Communication IS Important
G. Your Anti-Crisis Toolkit
H. The First Communication in 7 Steps
I. How to Prepare an Anti-Crisis Procedure?
J. Roles in the Crisis Management Process
K. Most Commonly Committed Errors in Crisis Management
L. The 7P Principle

Requirements

Familiarity with basic concepts in Public Relations:

  • stakeholders
  • press release
  • media relations
  • briefing
  • media monitoring, etc.

The target audience for the training includes individuals responsible for the organization's image, including owners and board members, as well as PR specialists and press officers.

 7 Hours

Number of participants


Price Per Participant (Exc. Tax)

Testimonials (3)

Provisional Courses

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