Course Outline

A. The most important concepts of crisis management B. Psychological mechanisms of a crisis situation C. Old and new tools, useful in crises D. Effects of tardiness E. Checklist: where to start "putting out the fire"? F. Why internal communication IS important G. Your anti-crisis toolkit H. The first message in 7 steps I. How to prepare an anti-crisis procedure? J. Roles in the crisis management process K. The most common mistakes in crisis management L. The 7P Principle

Requirements

Knowledge of basic concepts in the field of Public Relations:

    stakeholders press release media relations briefing media monitoring, etc.

The target group of the trainings are people responsible for the image of the organization, both owners and board members, as well as PR specialists and spokespersons.

 7 Hours

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Price per participant

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