Szkolenia Brand Management

Szkolenia Brand Management

Brand Management training

Plany Szkoleń Brand Management

Kod Nazwa Czas trwania Charakterystyka kursu
busicn Starting Business in China 21 godz. This course is designed for business owners, entrepreneurs and managers who want start a business in People's Republic of China. It focuses on professional services industry (consulting, hi-tech, etc...), though people working in other industries can also benefit from the course. Th motivation to create this course was that there are a lot of courses focusing on culture or pure legal aspect of doing business in China, there was no course which would comprehensively cover all aspects of the business. This course does not provide any legal advise. It is provided by people who started their own business in China, not lawyers. Company types Choosing type of company WOFE Partnership Franchise Others Legal requirements Process, departments and permissions Limitation of operations in China Choosing Location Regulations in different areas Free trade-zones Municipalities Office renting requirements Choosing office provider Business Operations Company chops (stamps) Significance of chops Types of chops Hiring Subcontracting Basics of accountancy in China Marketing Website Where to host Permission to host in mainland china Search Engine Optimization Online Marketing Offline Marketing Very Short Cultural Hints Learning the language Myths Other things you shall know
yourbb Understanding Your Brand and Your Business 21 godz. Audience This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole Format of the course A combination of: Facilitated Discussions Slide Presentations Exercises By the end of the workshop, attendees will be able to: Explain what “brand” is and how they can influence it Understand the process for Change strategies and your company’s position within them Detail the relevant principles underlying any change to a business Realise the importance of Customer / Stakeholder relationships in the successful running of any business Define the financial aspects of a business and of the delegates’ part of that business Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business Understanding “Brand” What is a “brand”? What is your company’s brand? What can I do to influence the strength of the my company’s brand? Basic Change Strategies The need for a company’s managers constantly to assess the current status of their part of the organisation – particularly when compared with its peers and competitors – and introduce pro-active (rather than re-active) changes The “STARS” model of Change Strategies and Planning Change Management How / Why previous change has gone well? How / Why previous change has not gone well? Lessons to be learned from previous change initiatives (in your company and elsewhere) The 9 Change principles – and putting them into practice Lewin’s model of Change Implementation The Change Kaleidoscope The Psychological Affects of change How am I feeling now? How are my colleagues felling now? How will I / they feel as a change process unfolds? Customer / Stakeholder Relationships What is a Customer? What is a Stakeholder? How can I get the most from each Customer / Stakeholder interaction? The Service : Profit Chain Financial Aspects of a Business Financial Statements: Balance Sheets Profit & Loss Accounts Financial Forecasts: Budgets Cash-Flow Forecasts Business Cases Setting Objectives Vision / Mission Statements Objective Setting to meet deliver the Mission Statements Performance Management to exceed the agreed Objectives Negotiating for Best Results Communication in Negotiation The importance of Effective Presentations Different Negotiating Strategies Comparing Strategies Building Rapport The 3-phase Negotiating Process
netmrk Using The Internet As A Marketing Channel For Businesses 14 godz. Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]? Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share. The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective. Benefits of attending this comprehensive course will include : Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues Getting simply stated, armed with the practical, down to earth, tried and tested information Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition Why should you attend? The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar. Theory into Practice The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies. Some of the sections & subject matter of the seminar are as follows: Engaging customers via the corporate website Social Media Marketing Mobile Marketing Video Marketing Audio Marketing Pay per click traffic vs/in conjunction with organic traffic generation Outsourcing traffic generation vs PPc fees Developing traffic generation via natural organic search listings Bringing clients into the lead generation funnel via the internet Building a database of potential clients Auto responder systems Generating market research subjects Educating users in exchange for customer information Online membership sites Provision of online manuals and training List segmentation Identifying potential buyers Dominating the search engines Getting into the mind of the internet user Keyword research SERPS [search engine ranking positionings] for all major product categories Natural organic traffic Link Popularity / Link Reputation Move clients from online to offline Use of lead generation details Engaging clients in various online stages Selling at the top of the funnel Cycles of online and offline communication Affiliate and joint venture marketing Engaging with partner organizations Managing the relationship Making use of customer list Affiliate marketing Joint venture marketing Social media as part of the overall business strategy Generating traffic via social media presence Which social media sites to focus on Content Delivery Using lead generation to guide clients through the marketing funnel Engaging with different types of content
b2bbrandman B2B Brand Management 7 godz. A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management. B2B Branding Characteristics Differences between B2C and B2B branding B2B brand Relevance Power of the Business Brand B2B Branding Dimensions Brand Distinction Brand Communication Brand Evaluation Brand Specialities B2B Branding Process Brand Planning Brand Analysis Brand Strategy Brand Building Brand Audit B2B Success Stories Samsung IBM Siemens Lenovo Branding Pitfalls Is a brand something you own? Do brands take care of themselves? Brand Awareness vs. Brand Relevance Can Outsiders do your brand job? Branding in Big Picture Corporate Social Responsibility Branding in East Asia Design and Branding Brand Leadership
myccmr Marketing for your company: Understand customer, do marketing right 28 godz. Understand marketing. Touch your customers´ feelings. Prepare your own plan. Make your marketing and business in line with customer expectations and exceed them. Marketing introduction Historical development Which phase are you in? Drawing your own development Failures Typical marketing failures How to avoid failures Practical exercises Successful stories Analyses of successful companies Inside look Outside look Advertising and brand management What you can learn Customer Customer in the center Meet and know your customer Customer thinking Customer satisfaction Analyses Analyses of your marketing and business Making structure and improvements for your business Creating your own strategy Action Solving small problems Doing right things in the right time Creating your own secrets and difference Extra Be a leader Think like a leader

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Kursy w promocyjnej cenie

Szkolenie Miejscowość Data Kursu Cena szkolenia [Zdalne / Stacjonarne]
Data Analytics With R Warszawa, ul. Złota 3/11 wt., 2017-11-28 09:00 14850PLN / 5550PLN
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Visual Basic for Applications (VBA) w Excel - wstęp do programowania Kraków, ul. Rzemieślnicza 1 pon., 2017-12-04 09:00 3564PLN / 2491PLN
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Docker - zarządzanie kontenerami Warszawa, ul. Złota 3/11 wt., 2017-12-05 09:00 8910PLN / 3570PLN
Test Automation with Selenium and Jenkins Wrocław, ul.Ludwika Rydygiera 2a/22 śr., 2017-12-06 09:00 7722PLN / 3174PLN
Adobe Premiere Pro Gdańsk, ul. Powstańców Warszawskich 45 czw., 2017-12-07 09:00 3960PLN / 2480PLN
Scrum - Step by Step Kraków, ul. Rzemieślnicza 1 czw., 2017-12-07 09:00 4950PLN / 2450PLN
Certyfikacja OCUP2 UML 2.5 - Przygotowanie do egzaminu OCUP2 Foundation Warszawa, ul. Złota 3/11 śr., 2017-12-13 09:00 6930PLN / 2910PLN
Nagios Core Gdańsk, ul. Powstańców Warszawskich 45 śr., 2017-12-13 09:00 13919PLN / 4968PLN
Język SQL w bazie danych Oracle Kraków, ul. Rzemieślnicza 1 czw., 2017-12-14 09:00 2772PLN / 1493PLN
Continuous integration with Jenkin Wrocław, ul.Ludwika Rydygiera 2a/22 czw., 2017-12-14 09:00 14117PLN / 4678PLN
Adobe Illustrator Lublin, ul. Spadochroniarzy 9 czw., 2017-12-14 09:00 2871PLN / 1648PLN
Statystyka dla Naukowców Toruń, ul. Żeglarska 10/14 pon., 2017-12-18 09:00 9207PLN / 4675PLN
Oracle SQL dla początkujących Gdańsk, ul. Powstańców Warszawskich 45 pon., 2017-12-18 09:00 4752PLN / 2283PLN
Język SQL w bazie danych MySQL Poznań, Garbary 100/63 pon., 2017-12-18 09:00 2851PLN / 1113PLN
Zarządzanie konfliktem Szczecin, ul. Sienna 9 pon., 2017-12-18 09:00 5148PLN / 1530PLN
Tableau Advanced Gdynia, ul. Ejsmonda 2 pon., 2017-12-18 09:00 7425PLN / 2975PLN
Komunikacja interpersonalna Szczecin, ul. Sienna 9 pon., 2017-12-18 09:00 5148PLN / 1530PLN
SQL Advanced level for Analysts Gdynia, ul. Ejsmonda 2 wt., 2017-12-19 09:00 3861PLN / 1920PLN
Introduction to Selenium Poznań, Garbary 100/63 śr., 2017-12-20 09:00 1871PLN / 824PLN
Adobe Photoshop Warszawa, ul. Złota 3/11 śr., 2017-12-20 09:00 1881PLN / 1152PLN
Predictive Modelling with R Warszawa, ul. Złota 3/11 śr., 2017-12-27 09:00 8524PLN / 2983PLN
Oracle SQL dla początkujących Rzeszów, Plac Wolności 13 śr., 2017-12-27 09:00 4752PLN / 2133PLN
Wprowadzenie do C# 6.0 w Visual Studio 2015/2017 Wrocław, ul.Ludwika Rydygiera 2a/22 wt., 2018-01-02 09:00 9890PLN / 3273PLN
Leadership 101 Wrocław, ul.Ludwika Rydygiera 2a/22 wt., 2018-01-09 09:00 3890PLN / 1379PLN
Agile Software Testing Szczecin, ul. Sienna 9 czw., 2018-01-11 09:00 4257PLN / 2629PLN
Agile TDD Katowice ul. Opolska 22 czw., 2018-01-11 09:00 2970PLN / 1835PLN
Analiza biznesowa i systemowa z użyciem notacji UML - warsztat praktyczny dla PO w metodyce Scrum Katowice ul. Opolska 22 śr., 2018-01-17 09:00 7722PLN / 3624PLN
Adobe Creative Cloud - Montaż video Katowice ul. Opolska 22 pon., 2018-01-29 09:00 3861PLN / 2455PLN
Techniki DTP (InDesign, Photoshop, Illustrator, Acrobat) Opole, Władysława Reymonta 29 pon., 2018-02-05 09:00 5940PLN / 4230PLN
Javascript Basics Poznań, Garbary 100/63 wt., 2018-02-13 09:00 4455PLN / 1885PLN
Certified Agile Tester Katowice ul. Opolska 22 pon., 2018-04-02 09:00 8910PLN / 4720PLN
Perfect tester Szczecin, ul. Sienna 9 śr., 2018-04-04 09:00 5920PLN / 2294PLN
Kontrola jakości i ciągła integracja Katowice ul. Opolska 22 czw., 2018-04-12 09:00 2673PLN / 2037PLN

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