Course Outline
- People Do Not Make Decisions In Vacuums
- The psychology of numbers
- How people evaluate prices in a series
- Using options to sell by comparison
- How to create options for maximum sales, part 1
- How to create options for maximum sales, part 2
- How to create options for maximum sales, part 3
- The effects of price endings in non-luxury markets
- Pricing for luxury goods
- How to increase perceived value in a bundle of goods
- Sale pricing
- Negotiation and bid principles
- Increasing perception of quality and value using price
- Other pricing strategies
Requirements
This requires no real prerequisites, other than a desire to improve sales and business outcomes with the business ideas and science developed by some of the world's biggest companies and leading behavioural thinkers -- including Nobel prize winners.
Testimonials (4)
wiedza trenera
Janusz Filip - Urząd Gminy Gnojnik
Course - Facebook in advertising and marketing
Responses with solutions and practical use.
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
Świetny kontakt z trenerem, możliwość odniesienia prezentowanych informacji do case study naszej organizacji, praktyczne wskazówki jak tworzyć komunikaty w różnych social mediach.
Magdalena Stempska - Fundacja Imago
Course - Social Media - facebook, twitter, blogs, youtube
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.