Course Outline
● Influencer marketing and other key terms ● Advantages and disadvantages of cooperation with influencers ● Functions and goals of influencer marketing ● Followers: behavioral profiles/personas ● Influencer marketing tactics/platforms/tools ● Criteria for selecting influencers for cooperation ● Principles of cooperation with influencers ● Cooperation schedule ● Costing ● Evaluation and billing indicators ● Crisis situations ● Law in influencer marketing
Requirements
The target group of the training are people responsible for creating content for websites, blogs, e-shops and social media channels, including freelancers, copywriters and content marketers.
Testimonials (3)
wiedza trenera
Janusz Filip - Urząd Gminy Gnojnik
Course - Facebook in advertising and marketing
Świetny kontakt z trenerem, możliwość odniesienia prezentowanych informacji do case study naszej organizacji, praktyczne wskazówki jak tworzyć komunikaty w różnych social mediach.
Magdalena Stempska - Fundacja Imago
Course - Social Media - facebook, twitter, blogs, youtube
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.