Course Outline
Module 1: Introduction to AI in Social Media
- How AI is changing marketing in social media?
- Overview of key AI tools for marketers
- Trend analysis and user behavior prediction
- Exercise: Configuring a GPT assistant for use in social media
Module 2: Automating Content Creation
- How AI supports content generation on social media?
- Creating posts, graphics, and videos using AI
- Personalizing communication with audiences
- Exercise: Creating a content campaign with AI assistance
Module 3: AI in Advertising Campaign Optimization
- Automating targeting and personalization of ads
- Analyzing campaign effectiveness with AI
- How AI improves the ROI of marketing efforts?
- Exercise: Optimizing an existing advertising campaign
Module 4: AI in Social Media Analytics
- How AI analyzes user interactions and engagement?
- Competitor monitoring and sentiment analysis
- Tools for reporting and optimizing strategies
- Exercise: Analyzing data from a social media campaign
Module 5: Automating Customer Service in Social Media
- Chatbots and AI assistants in customer service
- Personalizing user interactions
- AI in crisis management in social media
- Exercise: Creating an AI-based customer service scenario
Summary and Q&A Session
Best practices for using AI in social media marketing
Plan for implementing AI in your social media strategy
Individual consultations and questions
Testimonials (2)
Prompt Engineering
Pritpal Singh Bath - The Events Club SG Pte. Ltd.
Course - ChatGPT for Marketing
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
