AI in Digital Marketing Training Course

AI in Digital Marketing is the application of artificial intelligence technologies to enhance sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led, live training (online or onsite) is aimed at intermediate-level OOH/DOOH sales professionals who wish to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations such as DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to create compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

The training focuses on the use of artificial intelligence in building a personal brand
and effective presence on LinkedIn. Participants will learn how AI can support the creation of
professional profiles, generating engaging content and automating activities
networking. AI tools for trend analysis, post optimization will be discussed
and personalization of communication. The training also includes strategies for effective
using LinkedIn to develop your career, build business relationships and increase
reach of published content.

Benefits for participants:
● Build your personal brand more effectively using AI.
● Ability to optimize LinkedIn profiles according to the platform's algorithm.
● Automation of networking activities and personalization of communication.
● Better content targeting and analysis of published post results.
● Increasing audience engagement and developing a network of contacts.

The training focuses on the use of artificial intelligence in media marketing.
social media. Participants will learn about AI tools for trend analysis, content optimization
and automation of advertising campaigns. They will learn how AI can support the generation of
posts, graphics and videos, and how to personalize communication with recipients. They will discuss
advertising targeting methods and analysis of marketing activity results using
AI. The training also covers issues related to customer service automation in social
media, including chatbots and intelligent communication management systems.

Benefits for participants:
● Better understand how AI is impacting social media marketing strategies.
● Ability to create effective campaigns using AI.
● Automation of content marketing processes and targeting optimization.
● Ability to improve engagement and conversion rates with AI.
● Increasing the effectiveness of advertising activities and saving time.

This instructor-led, live training in Poland (online or onsite) is aimed at marketeers who wish to use ChatGPT for their marketing campaigns. Participants will learn how to leverage ChatGPT for marketing purposes, including content creation, customer support, and social media management.

By the end of this training, participants will be able to:

• Understand the basics of ChatGPT and how it works.
• Use ChatGPT to generate compelling marketing copy, blog posts, and social media content.
• Develop a ChatGPT-powered chatbot to improve customer support and engagement.
• Implement ChatGPT into their marketing strategy to save time and increase efficiency.

This instructor-led, live training in Poland (online or onsite) is aimed at beginner-level to intermediate-level marketing professionals who wish to use ChatGPT to increase productivity, enhance content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, tailored content.
• Create complete marketing campaigns faster using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and generate reports and presentations automatically.

This instructor-led, live training in Poland (online or onsite) is aimed at intermediate-level to advanced-level marketing professionals who wish to learn the application of DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Poland (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Poland (online or onsite) is aimed at intermediate-level marketing and sales professionals who wish to leverage AI prompt engineering for personalized campaigns, customer engagement, and automated sales processes.

By the end of this training, participants will be able to:

• Understand the fundamentals of AI-driven prompt engineering in marketing and sales.
• Use AI to generate high-converting marketing copy and ad creatives.
• Automate customer engagement with AI-generated responses.
• Leverage AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.