Plan Szkolenia
Introduction
- Why web analytics?
- Adobe Analytics vs Google Analytics
- Overview of Adobe Analytics Features and Architecture
Getting Started with Adobe Analytics
- Navigating the UI
- Understanding Analysis Workspace, reports, dashboards, tools, etc.
- How Adobe collects data from website visitors
Working with Reports
- Using Report Builder
- Creating a report for mobile, video, path, visitor profile, retention, etc.
- Interpreting a report
Working with Metrics
- Understanding the terms and metrics
- Understanding conversion and traffic variables
Managing a Campaign
- Setting up a campaign
- Tracking a campaign
- Set targets and alerts
Analyzing Site Performance
- Understanding visitor behavior
- Visitor acquisition
- Visitor identification
- Visitor segmentation
- Reviwing conversion funnels
- Measuring channel performance
Collaborating with Others
- Creating an engaging dashboard
- Sharing a dashboard
- Optimizing reports and visualizations for effective decision-making
Integrating with Excel
- Using Report Builder to move data
Troubleshooting
Summary and Conclusion
Wymagania
- An understanding of web analytics concepts
- Experience with Google Analytics is helpful but not necessary
Audience
- Analysts
- Marketers
Opinie uczestników (5)
Wiedza i sposób jej przekazania.
Magdalena Rokoszewska - Agencja Kreatywna Przereklamowani
Szkolenie - Techniki graficzne (Adobe Photoshop, Adobe Illustrator)
zainteresowanie osobami ,które były na szkoleniu, tłumaczenie każdemu z osobna
agata miernik-dukielska - BANK SPÓŁDZIELCZY W OŁAWIE
Szkolenie - Raster and Vector Graphics (Adobe Photoshop, Corel Draw)
Dopasowanie pracy do moich potrzeb
Natalia Sobańska
Szkolenie - Adobe Photoshop
wyjaśnianie krok po kroku, powtarzanie etapów projektowania podpowiadanie skrótów
Agata
Szkolenie - DTP (InDesign, Photoshop, Illustrator, Acrobat)
the examples the trainer used in each subject which made it easier to understand