Course Outline
Introduction
- Why web analytics?
- Adobe Analytics vs Google Analytics
- Overview of Adobe Analytics Features and Architecture
Getting Started with Adobe Analytics
- Navigating the UI
- Understanding Analysis Workspace, reports, dashboards, tools, etc.
- How Adobe collects data from website visitors
Working with Reports
- Using Report Builder
- Creating a report for mobile, video, path, visitor profile, retention, etc.
- Interpreting a report
Working with Metrics
- Understanding the terms and metrics
- Understanding conversion and traffic variables
Managing a Campaign
- Setting up a campaign
- Tracking a campaign
- Set targets and alerts
Analyzing Site Performance
- Understanding visitor behavior
- Visitor acquisition
- Visitor identification
- Visitor segmentation
- Reviwing conversion funnels
- Measuring channel performance
Collaborating with Others
- Creating an engaging dashboard
- Sharing a dashboard
- Optimizing reports and visualizations for effective decision-making
Integrating with Excel
- Using Report Builder to move data
Troubleshooting
Summary and Conclusion
Requirements
- An understanding of web analytics concepts
- Experience with Google Analytics is helpful but not necessary
Audience
- Analysts
- Marketers
Testimonials (5)
presentation and communication
Pawel - Urzad Marszalkowski Wojewodztwa Lubelskiego
Course - Adobe Acrobat - Tworzenie Dokumentów PDF
Machine Translated
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Everything was really great. Mr. Piotr managed to convey the knowledge in such a way that a person who has never had contact with Corel or Photoshop could understand all the necessary functions. Mr. Piotr has extensive knowledge about graphic software. The trainer did not limit himself to the exercises he had prepared, but was very eager to discuss and implement project examples that I need for my work. If any questions came to mind after the classes, the next day Mr. Piotr would explain everything in detail until I understood it. I sincerely recommend him and will definitely return for Illustrator lessons.
Bartosz
Course - Raster and Vector Graphics (Adobe Photoshop, Corel Draw)
Machine Translated
Knowledge and the way it is conveyed.
Magdalena Rokoszewska - Agencja Kreatywna Przereklamowani
Course - Techniki graficzne (Adobe Photoshop, Adobe Illustrator)
Machine Translated
Small group, good contact with the trainer
Alicja Jurasz
Course - Techniki DTP (InDesign, Photoshop, Illustrator, Acrobat)
Machine Translated