Course Outline
Introduction to Persuasive Communication
- What is persuasive communication?
- The psychology behind persuasion
- The role of emotions and logic in influencing others
- Common barriers to persuasive communication
Persuasive Communication Techniques
- The principles of persuasion (ethos, pathos, logos)
- Framing messages for maximum impact
- Using storytelling and metaphors to engage and convince
- Building credibility and trust in communication
Nonverbal Communication: Importance of Body Language
- Understanding the role of gestures, posture, and facial expressions
- The impact of eye contact in persuasion
- Mirroring and matching techniques for better rapport
- Using voice modulation and tone to enhance persuasion
Application of Persuasive Communication in the Workplace
- Persuading colleagues, clients, and stakeholders
- Handling objections and overcoming resistance
- Negotiation and conflict resolution strategies
- Effective communication in meetings and presentations
Final Workshop and Assessment
- Group exercises: Practicing persuasion in real-world scenarios
- Role-playing and feedback sessions
- Final exam to assess knowledge acquired
Summary and Next Steps
Requirements
- Basic understanding of communication principles
- Experience in professional or business interactions
Audience
- Business professionals
- Sales and marketing teams
- Managers and team leaders
- Public speakers and trainers
Testimonials (5)
As it was a 1:1, the personalization of the content.
Patricia - Embraer
Course - Influencing and Avoiding Conflict
Excellent trainer, with the speech completely tailorerd to the audience. A lot of content.
Carole - Axway
Course - Communicating and Influencing For Team Members
Well run, properly planned
Kamil - AXA XL
Course - Business Communication Skills
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Showing how to use negotiation techniques not only in business, but also in everyday life. Rich training content and professional approach of the trainer who was able to arouse curiosity.
Eryk - LKQ Polska Sp. z o. o.
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Wise exercise execution by each of us and conducting an open discussion to analyze the pros and cons
PATRYK KUJACZYNSKI - e-MSI Sp. z o.o.
Course - Communication and Teamwork
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