Course Outline

1. Sales – What Exactly?
  • Marketing 3.0, 4.0, and 5.0 – What It's All About in 21st Century Sales
  • Transactional Sales vs. Relational Sales – Benefits and Risks   
  • Building Relationships in the Sales Process   
  • Planning Sales Goals Using the Vonnegut Method  
  • Metaplan – A Tool for Effective Problem-Solving in the Sales Process
  • Somatic Markers and Neuroception in Business – Tools of Modern Sales
2. Salesperson, Seller, Advisor – Who Exactly?
  • We All Sell Something, But Not Everyone Knows It – My Profile in Sales Self-Diagnosis  
  • The Worst Seller Ever – What We Dislike About Sellers  
  • Can You Fall in Love in Sales?  
  • You’re Walking on Thin Ice – The Conflict Wheel (Conflict: Structures, Interests, Data, Relationships, Values)   ;
  • Emotions in Sales   
  • Thinking Out of the Box – Breaking the Mold
     
3. The Sales Process Step by Step
  • Preparing for a Meeting.
  • Building Relationships with the Customer – Relational Selling (Sales Techniques)
  • Identifying Customer Needs.
  • Argumentation / Presentation / Persuasion.
  • Negotiating Contract Terms.
  • Handling Objections.
     
4. The Sales Meeting – Before You Start
  • Mindset – Beliefs
  • Methods for Building Internal Motivation
  • Planning, Setting, and Defining Goals
  • Stereotyping Customers vs. Proper Segmentation
  • What Kind of Salesperson Am I – Finding My Own Style
  • Resistance in Customer Contact – Ways to Overcome It
  • Hello and What’s Next? How to Conduct a Sales Conversation
5. The Customer – Prosumer, Who Exactly?
  • The Buy Now Button in the Brain – Do People Make Purchase Decisions This Way?
  • Purchase – Reward? Or Choice Paradigm?
  • Information Overload in the Sales Process.
  • Prosumer = Needs and Expectations.
  • Generations BB, X, Y, Z, and Building Different Structures of Sales Relationships.
6. Personal Brand in the Sales Relationship – Why?
  • Model for Building a Personal Brand as an Expert in Sales.
  • Reputation – Selling Through Values  
  • Conversion Model in Sales  
  • Amplifier of My Brand – How to Build My Competitive Advantage.  
  • The ASK Method – How to Know the Market Best and Fastest.
7. The Idea Generator Toolkit – What to Do When Everything Goes Wrong?
 
  • Types of Problems – Deviant, Optimizing, Innovative.
  • Creativity Needs to Be… Learned, Idea Killers and Conditions for Creative Thinking.
  • What Is a Creative Approach to Problem-Solving?  
  • The Best Solution for All Parties – The Game.
  • The Iron Kit – 635, Antyproblem, Vonnegut Method, Metaplan.

Requirements

Training Goals:

  • To increase the sales effectiveness of Participants.
  • To enhance the use of tools for creative problem-solving according to the Out of the Box methodology
 14 Hours

Number of participants


Price Per Participant (Exc. Tax)

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