Course Outline

1. Sales: What Exactly?
  • Marketing 3.0, 4.0, and 5.0: Understanding Sales in the 21st Century
  • Transactional vs. Relational Selling: Benefits and Risks
  • Building Relationships in the Sales Process
  • Planning Sales Goals Using the Vonneguth Method
  • Metaplan: A Tool for Effective Problem Solving in Sales
  • Somatic Markers and Neuroception in Business: Modern Sales Tools
2. Salesperson, Seller, Advisor: Who Exactly?
  • We All Sell Something, but Not Everyone Knows It—My Sales Profile and Self-Diagnosis
  • The Worst Salesperson Ever—What We Dislike About Sellers
  • Can You Fall in Love with Sales?
  • Treading on Thin Ice—The Conflict Circle (Conflict: Structures, Interests, Data, Relationships, Values)
  • Emotions in Sales
  • Thinking Out of the Box—Breaking Free from Conventions
3. The Sales Process Step by Step
  • Preparing for the Meeting
  • Building a Relationship with the Customer / Relational Selling (Sales Techniques)
  • Identifying Customer Needs
  • Argumentation / Presentation / Persuasion
  • Negotiating Contract Terms
  • Handling Objections
4. The Sales Meeting—Before You Begin
  • Mindset—Beliefs
  • Methods for Building Internal Motivation
  • Planning, Setting Goals, and Defining Objectives
  • Stereotyping Customers vs. Proper Segmentation
  • Who Am I as a Salesperson—Finding Your Own Style
  • Resistance in Customer Interaction—Overcoming It
  • Hello and What Next? How to Conduct a Sales Conversation
5. The Customer—Prosumer: Who Exactly?
  • The "Buy Now" Button in the Brain—How People Make Purchasing Decisions
  • Purchase—Reward? Or Choice Paradigm?
  • Information Overload in the Sales Process
  • Prosumer = Needs and Expectations
  • Generations BB, X, Y, Z, and Building Different Sales Relationship Structures
6. Personal Brand in the Sales Relationship: Why?
  • Model for Building a Personal Brand as a Sales Expert.
  • Reputation—Selling Through Values.
  • Conversion Model in Sales.
  • Amplifying My Brand—Building Competitive Advantage.
  • The ASK Method—How to Know the Most and Fastest About the Market.
7. Idea Generation Toolkit: What to Do When Everything Goes Wrong
  • Creativity Requires…Learning, Idea Killers, and Conditions for Creative Thinking.
  • What is a Creative Approach to Problem Solving?
  • The Best Solution for All Parties Involved—The Game.
  • The Essential Toolkit—635, Antyproblem, Vonneguth Method, Metaplan.

Requirements

Training Objectives:

  • To increase the sales effectiveness of Participants.
  • To enhance the application of tools for creative problem-solving according to the Out of the Box methodology
 14 Hours

Number of participants


Price Per Participant (Exc. Tax)

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