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Course Outline
1. Sales – What Exactly?
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Marketing 3.0, 4.0, and 5.0 – What It's All About in 21st Century Sales
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Transactional Sales vs. Relational Sales – Benefits and Risks
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Building Relationships in the Sales Process
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Planning Sales Goals Using the Vonnegut Method
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Metaplan – A Tool for Effective Problem-Solving in the Sales Process
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Somatic Markers and Neuroception in Business – Tools of Modern Sales
2. Salesperson, Seller, Advisor – Who Exactly?
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We All Sell Something, But Not Everyone Knows It – My Profile in Sales Self-Diagnosis
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The Worst Seller Ever – What We Dislike About Sellers
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Can You Fall in Love in Sales?
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You’re Walking on Thin Ice – The Conflict Wheel (Conflict: Structures, Interests, Data, Relationships, Values) ;
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Emotions in Sales
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Thinking Out of the Box – Breaking the Mold
3. The Sales Process Step by Step
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Preparing for a Meeting.
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Building Relationships with the Customer – Relational Selling (Sales Techniques)
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Identifying Customer Needs.
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Argumentation / Presentation / Persuasion.
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Negotiating Contract Terms.
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Handling Objections.
4. The Sales Meeting – Before You Start
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Mindset – Beliefs
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Methods for Building Internal Motivation
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Planning, Setting, and Defining Goals
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Stereotyping Customers vs. Proper Segmentation
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What Kind of Salesperson Am I – Finding My Own Style
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Resistance in Customer Contact – Ways to Overcome It
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Hello and What’s Next? How to Conduct a Sales Conversation
5. The Customer – Prosumer, Who Exactly?
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The Buy Now Button in the Brain – Do People Make Purchase Decisions This Way?
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Purchase – Reward? Or Choice Paradigm?
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Information Overload in the Sales Process.
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Prosumer = Needs and Expectations.
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Generations BB, X, Y, Z, and Building Different Structures of Sales Relationships.
6. Personal Brand in the Sales Relationship – Why?
- Model for Building a Personal Brand as an Expert in Sales.
- Reputation – Selling Through Values
- Conversion Model in Sales
- Amplifier of My Brand – How to Build My Competitive Advantage.
- The ASK Method – How to Know the Market Best and Fastest.
7. The Idea Generator Toolkit – What to Do When Everything Goes Wrong?
- Types of Problems – Deviant, Optimizing, Innovative.
- Creativity Needs to Be… Learned, Idea Killers and Conditions for Creative Thinking.
- What Is a Creative Approach to Problem-Solving?
- The Best Solution for All Parties – The Game.
- The Iron Kit – 635, Antyproblem, Vonnegut Method, Metaplan.
Requirements
Training Goals:
- To increase the sales effectiveness of Participants.
- To enhance the use of tools for creative problem-solving according to the Out of the Box methodology
14 Hours
Testimonials (5)
Integration with other people in my company through joint exercises and conversations / experience sharing.
Aleksadrna - AZELIS POLAND SPOLKA Z OGRANICZONA ODPOWIEDZIALNOSCIA
Course - Efektywna sprzedaż i kreatywne rozwiązywanie problemów
Machine Translated
Interesting games and tests between lectures - theoretical and practical parts were perfectly balanced. Lectures were interactive - we could discuss the topic, some videos were shown
Natalia - AZELIS POLAND SPOLKA Z OGRANICZONA ODPOWIEDZIALNOSCIA
Course - Efektywna sprzedaż i kreatywne rozwiązywanie problemów
Accessible knowledge.
Krzysztof - DAV Sp.z.o.o. Sp.k.
Course - Efektywna sprzedaż i kreatywne rozwiązywanie problemów
Machine Translated
Passing on knowledge in a concrete way through examples. Humorous moments. Citing research.
Maciej - ARCYDOM S.C.
Course - Efektywna sprzedaż i kreatywne rozwiązywanie problemów
Machine Translated
Humorous way of conducting training
Oskar Wolanczyk - ARCYDOM S.C.
Course - Efektywna sprzedaż i kreatywne rozwiązywanie problemów
Machine Translated