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Course Outline
Introduction to Design Thinking
- Overview of Design Thinking principles and methodology
- Understanding human-centred innovation approaches
- The role of Design Thinking in project and product development
- Applying Design Thinking to identify and solve customer problems
Understanding Customers and Users
- Identifying target customers and user groups
- Creating user personas and customer profiles
- Understanding user behaviours, expectations, and challenges
- Using personalization techniques to define user needs
Step 1: Empathize – Understanding User Needs
- Building empathy with customers and stakeholders
- Conducting user research and gathering insights
- Identifying customer pain points and motivations
- Applying observation and interview techniques
Step 2: Define – Framing the Problem
- Analysing collected user insights
- Defining customer challenges and project opportunities
- Creating clear problem statements
- Prioritizing user needs and business requirements
Step 3: Ideate – Creating Solutions
- Generating creative solutions and alternatives
- Applying brainstorming techniques
- Evaluating ideas based on user value and feasibility
- Selecting the most promising solutions
Step 4: Prototype – Developing Solution Concepts
- Understanding the purpose of prototyping
- Creating simple prototypes and solution models
- Selecting appropriate prototype approaches
- Improving concepts through visualization and feedback
Step 5: Test – Validating Solutions with Users
- Conducting user testing sessions
- Gathering and analysing feedback
- Refining solutions based on user responses
- Reducing project risks through early validation
Step 6: Deliver – Implementing Solutions
- Moving from prototype to final product or service
- Supporting successful implementation
- Measuring customer satisfaction and outcomes
- Planning continuous improvement activities
Design Thinking Best Practices and Workshop Review
- Applying Design Thinking techniques in real project scenarios
- Reviewing common challenges and pitfalls
- Developing actionable improvement plans
- Summary of key concepts and next steps
Requirements
The training requires no additional preparation.
7 Hours
Testimonials (3)
The tool, the trainer’s expertise, and the option to conduct the session remotely
Marina Dos Santos - Olisipo
Course - JIRA for Beginners
Many examples related to exam questions, what to pay attention to, etc.
Kasia Michalik - EY GDS (CS) Poland Sp. z o.o.
Course - PMP – Przygotowanie do certyfikacji PMP®
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