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Course Outline
1. The Role of the Business Case in the Organization
- What is a business case and what role does it play in decision-making
- Business case vs. business plan – differences in purpose and application
- When a business case is needed (initiatives, projects, changes)
- Target groups for the business case and their expectations
2. Identifying Business Problems and Opportunities
- Defining business problems – symptoms vs. real causes
- Analyzing the sources of problems
- Identifying and mapping business opportunities
- Impact of problems and opportunities on the organization
- Prioritizing initiatives – what to focus on
3. Financial Aspects of the Business Case
- Initiative costs: implementation, maintenance, indirect costs
- Financial and non-financial benefits
- Return on investment (ROI) – how to calculate and interpret it
- Financial risks and uncertainty of assumptions
- Scenarios for situation development (decision variants)
4. Structure and Key Components of the Business Case
- Structure of the business case document
- Executive summary – how to prepare an effective decision-making summary
- Problem description and proposed solution
- Alternatives (including no action)
- Business recommendation
- Implementation plan and high-level schedule
5. The Business Case in Project Management and Initiative Portfolio Management
- Role of the business case in decision-making processes and governance
- Linking initiatives to organizational goals
- Managing strategic and operational initiative portfolios
- Evaluation, selection, and prioritization of projects
- Updating the business case during implementation
- Start / stop / continue decisions
6. Methods and Techniques for Business Case Analysis
- SWOT – identifying strengths, weaknesses, opportunities, and threats
- PESTEL – analyzing external factors affecting the initiative
- Porter’s Five Forces – assessing market attractiveness
- MOST – linking the initiative to the organization's direction of action
- Aligning the initiative with the organizational context
7. Building a Decision-Making Argument
- Business argument logic – from the decision-maker’s perspective
- Storytelling in business cases – how to tell the story of the initiative
- Working with data, facts, and assumptions
- Tailoring the message for management and decision-making committees
- Responding to questions and doubts
8. Summary and Practical Implementation
- Best practices in preparing and managing business cases
- Integrating the business case with daily organizational work
- Alignment between goals, initiatives, and implementation
- Tools and materials supporting further application of the approach
14 Hours
Testimonials (1)
it was a very good training based on experience
