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Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Introduction to the platform and its interface
- Basics of marketing automation and lead lifecycle management
- Managing leads, accounts, and audiences effectively
- Creating intelligent segmentations and dynamic lists
Module 2: Campaign Creation and Basic Automation
- Configuring email programs and web forms
- Creating landing pages and dynamic content blocks
- Building automation workflows such as drip campaigns
- Measuring campaign performance and optimizing outcomes
Module 3: Advanced Automation and Personalization
- Designing multichannel nurturing programs (email, social, web)
- Using tokens and snippets for content reuse and consistency
- Applying AI-driven personalization with Adobe Sensei
- Integrating CRM systems such as Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Management
- Creating dashboards and performance reports
- Understanding multichannel attribution and calculating ROI
- Implementing data governance and ensuring security compliance
- Applying best practices for educational and commercial marketing campaigns
Module 5: Practical Workshop – Campaign Simulation
- Configuring a real-world campaign for higher education
- Building automated workflows for student communication and follow-up
- Evaluating and presenting results based on campaign objectives
Summary and Next Steps
Requirements
- Basic understanding of digital marketing and CRM concepts
- Familiarity with email marketing and lead management workflows
- Interest in automation and data-driven marketing strategies
Audience
- Faculty members and marketing professionals from the School of Commercial Engineering
- Marketing automation specialists and CRM coordinators
- Academic staff responsible for communication, outreach, or enrollment marketing
21 Hours
Testimonials (5)
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Everything was truly superb. Mr. Piotr managed to convey the knowledge in such a way that a person who had never had contact with Corel or Photoshop understood all the necessary functions. Mr. Piotr possesses extensive knowledge about graphic programs. The trainer did not limit himself to the exercises he had prepared but eagerly discussed and implemented project examples that are useful in my work. If any questions came to mind after the classes, Mr. Piotr explained everything in detail the next day until I understood. I sincerely recommend him and will definitely return for Illustrator training.
Bartosz
Course - Raster and Vector Graphics (Adobe Photoshop, Corel Draw)
Machine Translated
Knowledge and how to convey it.
Magdalena Rokoszewska - Agencja Kreatywna Przereklamowani
Course - Techniki graficzne (Adobe Photoshop, Adobe Illustrator)
Machine Translated
Small group, good contact with the trainer
Alicja Jurasz
Course - Techniki DTP (InDesign, Photoshop, Illustrator, Acrobat)
Machine Translated
course completion
Jednostka Wojskowa 2063 - Wojskowe Centrum Geograficzne
Course - Adobe Photoshop
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