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Course Outline
Module 1: Fundamentals of Adobe Marketo Engage
- Introduction to the platform and its interface
- Basics of marketing automation and lead lifecycle management
- Managing leads, accounts, and audiences effectively
- Creating intelligent segmentations and dynamic lists
Module 2: Campaign Creation and Basic Automation
- Configuring email programs and web forms
- Creating landing pages and dynamic content blocks
- Building automation workflows such as drip campaigns
- Measuring campaign performance and optimizing outcomes
Module 3: Advanced Automation and Personalization
- Designing multichannel nurturing programs (email, social, web)
- Using tokens and snippets for content reuse and consistency
- Applying AI-driven personalization with Adobe Sensei
- Integrating CRM systems such as Salesforce and Microsoft Dynamics
Module 4: Analytics and Data Management
- Creating dashboards and performance reports
- Understanding multichannel attribution and calculating ROI
- Implementing data governance and ensuring security compliance
- Applying best practices for educational and commercial marketing campaigns
Module 5: Practical Workshop – Campaign Simulation
- Configuring a real-world campaign for higher education
- Building automated workflows for student communication and follow-up
- Evaluating and presenting results based on campaign objectives
Summary and Next Steps
Requirements
- Basic understanding of digital marketing and CRM concepts
- Familiarity with email marketing and lead management workflows
- Interest in automation and data-driven marketing strategies
Audience
- Faculty members and marketing professionals from the School of Commercial Engineering
- Marketing automation specialists and CRM coordinators
- Academic staff responsible for communication, outreach, or enrollment marketing
21 Hours
Testimonials (5)
Marko’s openness to answer all our questions
Lorena Calin - BAT
Course - Adobe After Effects Essentials
presentation and communication
Pawel - Urzad Marszalkowski Wojewodztwa Lubelskiego
Course - Adobe Acrobat - Tworzenie Dokumentów PDF
Machine Translated
the examples the trainer used in each subject which made it easier to understand
huda Alyassi - Dubai Government Human Resources Dept.
Course - Adobe XD
Everything was really great. Mr. Piotr managed to convey the knowledge in such a way that a person who has never had contact with Corel or Photoshop could understand all the necessary functions. Mr. Piotr has extensive knowledge about graphic software. The trainer did not limit himself to the exercises he had prepared, but was very eager to discuss and implement project examples that I need for my work. If any questions came to mind after the classes, the next day Mr. Piotr would explain everything in detail until I understood it. I sincerely recommend him and will definitely return for Illustrator lessons.
Bartosz
Course - Raster and Vector Graphics (Adobe Photoshop, Corel Draw)
Machine Translated
Knowledge and the way it is conveyed.
Magdalena Rokoszewska - Agencja Kreatywna Przereklamowani
Course - Techniki graficzne (Adobe Photoshop, Adobe Illustrator)
Machine Translated
