Zakopane

Dafne, Jagiellońska 30, Zakopane, Polska, 34-500

Sala szkoleniowa jest zlokalizowana zaledwie 350 metrów od dworców PKP i PKS oraz 700 metrów od Krupów...

Subcategories (4)

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Social Media
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Brand Management
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Reklama
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digital marketing

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Cross-Selling and Upselling

 21 godzin
Marketing professionals use cross-selling and upselling methods to encourage customers to purchase more. In addition, it allows businesses to be sustainable and compete with other companies in the market. This instructor-led, live training (online or onsite) is aimed at sales and marketing professionals who wish to learn various cross-selling and upselling strategies and techniques. By the end of this training, participants will be able to:
  • Learn and understand the fundamentals of selling.
  • Use various techniques and strategies for selling to achieve sales targets.
  • Develop and improve customer relationships.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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Digital Marketing for Software-as-a-Service (SaaS)

 7 godzin
Digital marketing for Software-as-a-Service (SaaS) refers to the strategies and tactics used to promote and sell cloud-based software applications through digital channels.This instructor-led, live training (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.By the end of this training, participants will be able to:
  • Gain a comprehensive understanding of digital marketing in the SaaS industry.
  • Develop practical skills in executing effective direct marketing strategies using digital tools.
  • Create and implement a digital marketing plan tailored for SaaS products.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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Search Engine Optimization (SEO)

 14 godzin
Advanced topics like link building, advanced keyword research, and SEO tools will be covered in a course on Search Engine Optimization (SEO). As part of this course, you'll learn some of the most advanced techniques for optimizing your website so that it attracts the most traffic from search engines. In the online marketing business, students who complete NobleProg's Search Engine Optimization course might develop a career as a freelancer.
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B2B Brand Management

 7 godzin
A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.
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Understanding Your Brand and Your Business

 21 godzin
Audience This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole Format of the course A combination of:
  • Facilitated Discussions
  • Slide Presentations
  • Exercises
By the end of the workshop, attendees will be able to:
  • Explain what “brand” is and how they can influence it
  • Understand the process for Change strategies and your company’s position within them
  • Detail the relevant principles underlying any change to a business
  • Realise the importance of Customer / Stakeholder relationships in the successful running of any business
  • Define the financial aspects of a business and of the delegates’ part of that business
  • Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business
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Marketing for your company: Understand customer, do marketing right

 28 godzin
Understand marketing. Touch your customers´ feelings. Prepare your own plan. Make your marketing and business in line with customer expectations and exceed them.
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Marketing Fundamentals

 14 godzin
Marketing refers to the business process of promoting and selling products or services, and satisfying customers. This instructor-led, live training (online or onsite) is aimed at marketing managers, marketing personnels, and entrepreneurs who wish to master the fundamentals and related tactics of Marketing. By the end of this training, participants will be able to:
  • Enhance their understanding of marketing activities.
  • Implement more precise marketing mix tactics.
  • Formulate and execute a marketing plan more efficiently.
  • Improve their marketing skills.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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PowerPoint and Camtasia for Marketing

 21 godzin
Camtasia is a software suite for creating video content and presentations. Using Camtasia and PowerPoint, users are able to streamline content creation workflows. This instructor-led, live training (online or onsite) is aimed at marketeers who wish to create video content and presentations with Camtasia and PowerPoint. By the end of this training, participants will be able to:
  • Create video content and share it on a video hosting platform.
  • Employ assets such as music and icons within Camtasia to create interactive content.
  • Save on costs by producing high quality videos with Camtasia and PowerPoint.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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Pricing Psychology

 7 godzin
Pricing psychology is a pricing and marketing strategy that uses psychology to invite customers to spend. The goal of pricing psychology is to offer prices that capture consumer attention and influence consumer purchase. This instructor-led, live training (online or onsite) is aimed at entrepreneurs, marketing staff, and sales staff who wish to use the power of psychology to push consumers to spend. By the end of this training, participants will be able to implement pricing strategies and principles to set attractive and appropriate offers that sell. Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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Efektywne wykorzystanie Social Media

7 godzin
Celem kursu jest umożliwienie uczestnikom opanowania głównych podstaw platform mediów społecznościowych i ich wykorzystania w różnych branżach.
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Digital Marketing

 14 godzin
This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
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Flockdb: A Simple Graph Database for Social Media

 7 godzin
FlockDB is an open source distributed, fault-tolerant graph database for managing wide but shallow network graphs. It was initially used by Twitter to store relationships among users. In this instructor-led, live training, participants will learn how to set up and use a FlockDB database to help answer social media questions such as who follows whom, who blocks whom, etc. By the end of this training, participants will be able to:
  • Install and configure FlockDB
  • Understand the unique features of FlockDB, relative to other graph databases such Neo4j
  • Use FlockDB to maintain a large graph dataset
  • Use FlockDB together with MySQL to provide provide distributed storage capabilities
  • Query, create and update extremely fast graph edges
  • Scale FlockDB horizontally for use in on-line, low-latency, high throughput web environments
Audience
  • Developers
  • Database engineers
Format of the course
  • Part lecture, part discussion, exercises and heavy hands-on practice
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Digital Marketing in China

 14 godzin
This training is best suited for people into Digital Marketing and Strategies. The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.
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Marketing i branding na Facebooku

 7 godzin
Warsztat "Marketing i Branding na Facebooku" oferuje kompleksowe szkolenie obejmujące wybór platformy społecznościowej, algorytmy, historie sukcesu firm, oraz praktyczne aspekty zarządzania stronami na Facebooku. Uczestnicy zdobywają umiejętności dostosowywania komunikatów, motywowania pracowników, efektywnego publikowania i moderacji treści. Kurs obejmuje również zagadnienia związane z RODO, narzędziami graficznymi, zakładaniem grup, funkcjami specjalnymi, video, konkursami i zarządzaniem sytuacjami kryzysowymi.
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Basic Google Ads

 7 godzin
Uczestnicy, przez 7 godzin szkolenia, poznają ekosystem reklamowy Google, miejsca wyświetlania reklam oraz zalety poszczególnych formatów reklam. Szkolenie ma charakter praktyczny - uczestnicy większość czasu spędzają na koncie reklamowym Google Ads, gdzie mają okazję własnoręcznie konfigurować omawiane przez prowadzącego kampanię. Oprócz samej konfiguracji kampanii, uczestnicy poznają metody późniejszej ich optymalizacji, w celu osiągania satysfakcjonujących wyników. Szkolenie prowadzone jest przez praktyka, osobę, która regularnie prowadzi kampanie reklamowe w Google. Ostatnie 30 minut kursu przeznaczone jest na sekcję Q&A, podczas której uczestnicy będą mieli okazję uzyskać odpowiedzi na pytania dot. reklam w Google Ads. Grupa docelowa:
Kurs podstaw Google Ads przeznaczony jest dla osób, które posiadają już podstawową wiedzę z zakresu marketingu internetowego i chcą pogłębić ją o znajomość największego narzędzia reklamowego Google.
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Internet marketing in practice

 7 godzin
Uczestnik na poziomie wiedzy:
  • Dowie się, jakie są możliwości w zakresie marketingu internetowego
  • Pozna specyfikę platform reklamowych oraz znaczenie SEO, analitykif
  • Dowie się, jak przygotować siebie i swoją firmą do przygotowania strategii marketingowej
  • Pozna specyfikę budowania strategii i proces
  • Dowie się, jak współpracować z agencjami digitalowymi
Umiejętności:
  • Przygotowanie strategii
  • Ocena strategii pod kątem performance
  • Umiejętność dobrania priorytetowych platform w obszarze działalności
  • Zbudowanie odpowiedniego i skutecznego procesu współpracy z agencjami oraz ocena
  • ich wyników
Postawy:
  • Świadome zarządzanie działaniami marketingowymi (zespołu internal lub agencji) i
  • przygotowanie strategii digital
  • Pewność w realizowanych działaniach i świadomość podejmowanych kroków/testów
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Social Media - czyli jak budować zasięgi i sprzedaż za pomocą portali Facebook, LinkedIn, YouTube, Instagram

 7 godzin
Trening prowadzony w formie stacjonarnej (on-site) lub jako warsztat zdalny czyli doskonałe wdrożenie do prakyki z trenerem na żywo (platforma, dźwięk,obraz trener po drugiej stronie), zapraszamy na krótkie spotkanie demonstacyjne, jeśli chcesz zapoznać sie, jak to może wyglądać.
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Influencer marketing

 7 godzin
Cele szkolenia: nabycie umiejętności doboru i zarządzania współpracą z influencerami oraz dobrymi praktykami takich
kooperacji.
Metody: Wykład. Dyskusja. Warsztaty.  
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AI in Digital Marketing

 7 godzin
AI (Artificial Intelligence) is intelligence for machines to accomplish specific tasks by recognizing patterns in data. AI enables users to growth hack the success of digital marketing campaigns. This instructor-led, live training (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights. By the end of this training, participants will be able to:
  • Leverage AI software to improve the way brands connect to users.
  • Use chatbots to optimize the user-experience.
  • Increase productivity and revenue through the automation of tasks.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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Content Marketing, czyli jak zamienić czytelnika w klienta

 7 godzin
  Cele szkolenia:
  • nabycie umiejętności tworzenia tekstów
  • angażujących czytelnika, jak również zgodnych z wytycznymi
  • SEO oraz dobrymi praktykami webwritingowymi.
  • Metody: Wykład. Dyskusja. Warsztaty.
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Successful Google Ads for 2023

 7 godzin
On this course you will learn about all techniques, processes and updates that are relevant for 2023. You will also learn about advanced Google Ads techniques such as running Performance Max and Shopping campaigns simultaneously which can help you to double up your revenue, advanced Search, YouTube and Discovery campaigns settings that will help you to succeed in a very competitive PPC world. The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request. You will also learn how to analyse data as well as tracking codes implementation via GTM to be able to track all sales and all events that matter to your business. The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request. The course is kept constantly updated to make sure you will learn all Google Ads updates at the time when the course is provided.  
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Google AdWords: Beginner to Advanced

 7 godzin
Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth. This instructor-led, live training (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns. By the end of this training, participants will be able to:
  • Run a Google AdWords campaign that captures high-quality leads.
  • Create a Google AdWords campaign to increase sales.
  • Implement a bid strategy to profit on advertisement expenses.
  • Improve existing marketing campaigns with Google AdWords.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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Facebook w marketingu i reklamie

 7 godzin
Facebook is the largest and most popular social media platform in the world, with over 2.8 billion monthly active users. It offers various tools and features that can help businesses and marketers to create and execute effective advertising and marketing campaigns on Facebook. This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to use Facebook to advertise and market their products or services. By the end of this training, participants will be able to:
  • Set up and optimize their Facebook profile, page, and autoresponder.
  • Create and manage a Facebook fan page that attracts and retains fans.
  • Use Facebook ads to target and reach potential customers.
  • Integrate Facebook with other services and platforms such as WordPress, Google Analytics, and email marketing.
  • Use Facebook plugins and widgets to enhance their website and blog.
  • Create and run contests and promotions on Facebook that generate leads and sales.
  • Monitor and analyze their Facebook performance and results using statistics and analytics tools.
Format of the Course
  • Interactive lecture and discussion.
  • Lots of exercises and practice.
  • Hands-on implementation in a live-lab environment.
Course Customization Options
  • To request a customized training for this course, please contact us to arrange.
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Opinie uczestników (7)

Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.

Siobhan - Raintree
Szkolenie - Digital Marketing for Software-as-a-Service (SaaS)

Odpowiedzi z rozwiązaniami i praktycznym zastosowaniem.

Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Szkolenie - Google AdWords: Beginner to Advanced

Przetłumaczone przez sztuczną inteligencję

Całe dwa dni szkolenia były bardzo pouczające i edukacyjne, ale treści omówione w dniu 2 (Social Media i marketing mobilny, analityka, a także strategia i planowanie) były dla mnie najbardziej wartościowe, ponieważ odnoszą się bezpośrednio do mojej obecnej pracy.

Sithabiso - Vodacom
Szkolenie - Digital Marketing

Przetłumaczone przez sztuczną inteligencję

Świetny kontakt z trenerem, możliwość odniesienia prezentowanych informacji do case study naszej organizacji, praktyczne wskazówki jak tworzyć komunikaty w różnych social mediach.

Magdalena Stempska - Fundacja Imago
Szkolenie - Social Media - facebook, twitter, blogs, youtube

wiedza trenera

Janusz Filip - Urząd Gminy Gnojnik
Szkolenie - Facebook in advertising and marketing

Cierpliwosc trenera do uczestnikow ,wyczrpujace odpowiedzi na pytania

karolina adamczyk
Szkolenie - Social Media - czyli jak budować zasięgi i sprzedaż za pomocą portali Facebook, LinkedIn, YouTube, Instagram

The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.

Christian - Informa
Szkolenie - B2B Brand Management

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