Marketing i branding na Facebooku - Plan Szkolenia

Facebook is the largest and most popular social media platform in the world, with over 2.8 billion monthly active users. It offers various tools and features that can help businesses and marketers to create and execute effective advertising and marketing campaigns on Facebook.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to use Facebook to advertise and market their products or services.

By the end of this training, participants will be able to:

• Set up and optimize their Facebook profile, page, and autoresponder.
• Create and manage a Facebook fan page that attracts and retains fans.
• Use Facebook ads to target and reach potential customers.
• Integrate Facebook with other services and platforms such as WordPress, Google Analytics, and email marketing.
• Use Facebook plugins and widgets to enhance their website and blog.
• Create and run contests and promotions on Facebook that generate leads and sales.
• Monitor and analyze their Facebook performance and results using statistics and analytics tools.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Celem kursu jest umożliwienie uczestnikom opanowania głównych podstaw platform mediów społecznościowych i ich wykorzystania w różnych branżach.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

This training is best suited for people into Digital Marketing and Strategies.

The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

By the end of the training we understand the importance of analytics and good strategy with suitable examples.

FlockDB is an open source distributed, fault-tolerant graph database for managing wide but shallow network graphs. It was initially used by Twitter to store relationships among users.

In this instructor-led, live training, participants will learn how to set up and use a FlockDB database to help answer social media questions such as who follows whom, who blocks whom, etc.

By the end of this training, participants will be able to:

• Install and configure FlockDB
• Understand the unique features of FlockDB, relative to other graph databases such Neo4j
• Use FlockDB to maintain a large graph dataset
• Use FlockDB together with MySQL to provide provide distributed storage capabilities
• Query, create and update extremely fast graph edges
• Scale FlockDB horizontally for use in on-line, low-latency, high throughput web environments

Audience

• Developers
• Database engineers

Format of the course

• Part lecture, part discussion, exercises and heavy hands-on practice

Uczestnicy, przez 7 godzin szkolenia, poznają ekosystem reklamowy Google, miejsca wyświetlania reklam oraz zalety poszczególnych formatów reklam.

Szkolenie ma charakter praktyczny - uczestnicy większość czasu spędzają na koncie reklamowym Google Ads, gdzie mają okazję własnoręcznie konfigurować omawiane przez prowadzącego kampanię.

Oprócz samej konfiguracji kampanii, uczestnicy poznają metody późniejszej ich optymalizacji, w celu osiągania satysfakcjonujących wyników.

Szkolenie prowadzone jest przez praktyka, osobę, która regularnie prowadzi kampanie reklamowe w Google. Ostatnie 30 minut kursu przeznaczone jest na sekcję Q&A, podczas której uczestnicy będą mieli okazję uzyskać odpowiedzi na pytania dot. reklam w Google Ads.

Grupa docelowa:
Kurs podstaw Google Ads przeznaczony jest dla osób, które posiadają już podstawową wiedzę z zakresu marketingu internetowego i chcą pogłębić ją o znajomość największego narzędzia reklamowego Google.

Cele szkolenia: nabycie umiejętności doboru i zarządzania współpracą z influencerami oraz dobrymi praktykami takich
kooperacji.
Metody: Wykład. Dyskusja. Warsztaty.

Uczestnik na poziomie wiedzy:

• Dowie się, jakie są możliwości w zakresie marketingu internetowego
• Pozna specyfikę platform reklamowych oraz znaczenie SEO, analitykif
• Dowie się, jak przygotować siebie i swoją firmą do przygotowania strategii marketingowej
• Pozna specyfikę budowania strategii i proces
• Dowie się, jak współpracować z agencjami digitalowymi

Umiejętności:

• Przygotowanie strategii
• Ocena strategii pod kątem performance
• Umiejętność dobrania priorytetowych platform w obszarze działalności
• Zbudowanie odpowiedniego i skutecznego procesu współpracy z agencjami oraz ocena
• ich wyników

Postawy:

• Świadome zarządzanie działaniami marketingowymi (zespołu internal lub agencji) i
• przygotowanie strategii digital
• Pewność w realizowanych działaniach i świadomość podejmowanych kroków/testów

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain what “brand” is and how they can influence it
• Understand the process for Change strategies and your company’s position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer / Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates’ part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business

Understand marketing. Touch your customers´ feelings. Prepare your own plan.

Make your marketing and business in line with customer expectations and exceed them.

Marketing refers to the business process of promoting and selling products or services, and satisfying customers.

This instructor-led, live training (online or onsite) is aimed at marketing managers, marketing personnels, and entrepreneurs who wish to master the fundamentals and related tactics of Marketing.

By the end of this training, participants will be able to:

• Enhance their understanding of marketing activities.
• Implement more precise marketing mix tactics.
• Formulate and execute a marketing plan more efficiently.
• Improve their marketing skills.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Camtasia is a software suite for creating video content and presentations. Using Camtasia and PowerPoint, users are able to streamline content creation workflows.

This instructor-led, live training (online or onsite) is aimed at marketeers who wish to create video content and presentations with Camtasia and PowerPoint.

By the end of this training, participants will be able to:

• Create video content and share it on a video hosting platform.
• Employ assets such as music and icons within Camtasia to create interactive content.
• Save on costs by producing high quality videos with Camtasia and PowerPoint.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Pricing psychology is a pricing and marketing strategy that uses psychology to invite customers to spend. The goal of pricing psychology is to offer prices that capture consumer attention and influence consumer purchase.

This instructor-led, live training (online or onsite) is aimed at entrepreneurs, marketing staff, and sales staff who wish to use the power of psychology to push consumers to spend.

By the end of this training, participants will be able to implement pricing strategies and principles to set attractive and appropriate offers that sell.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.