B2B Brand Management - Plan Szkolenia

Facebook is the largest and most popular social media platform in the world, with over 2.8 billion monthly active users. It offers various tools and features that can help businesses and marketers to create and execute effective advertising and marketing campaigns on Facebook.

This instructor-led, live training (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to use Facebook to advertise and market their products or services.

By the end of this training, participants will be able to:

• Set up and optimize their Facebook profile, page, and autoresponder.
• Create and manage a Facebook fan page that attracts and retains fans.
• Use Facebook ads to target and reach potential customers.
• Integrate Facebook with other services and platforms such as WordPress, Google Analytics, and email marketing.
• Use Facebook plugins and widgets to enhance their website and blog.
• Create and run contests and promotions on Facebook that generate leads and sales.
• Monitor and analyze their Facebook performance and results using statistics and analytics tools.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Google AdWords is an advertising platform where advertisements can be displayed to web users. Using Google AdWords, users can reach potential customers and increase business growth.

This instructor-led, live training (online or onsite) is aimed at marketeers who wish to use Google AdWords to launch marketing campaigns.

By the end of this training, participants will be able to:

• Run a Google AdWords campaign that captures high-quality leads.
• Create a Google AdWords campaign to increase sales.
• Implement a bid strategy to profit on advertisement expenses.
• Improve existing marketing campaigns with Google AdWords.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

AI (Artificial Intelligence) is intelligence for machines to accomplish specific tasks by recognizing patterns in data. AI enables users to growth hack the success of digital marketing campaigns.

This instructor-led, live training (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Cele szkolenia:

• nabycie umiejętności tworzenia tekstów
• angażujących czytelnika, jak również zgodnych z wytycznymi
• SEO oraz dobrymi praktykami webwritingowymi.
• Metody: Wykład. Dyskusja. Warsztaty.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

This training is best suited for people into Digital Marketing and Strategies.

The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

By the end of the training we understand the importance of analytics and good strategy with suitable examples.

Digital marketing for Software-as-a-Service (SaaS) refers to the strategies and tactics used to promote and sell cloud-based software applications through digital channels.

This instructor-led, live training (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Advanced topics like link building, advanced keyword research, and SEO tools will be covered in a course on Search Engine Optimization (SEO). As part of this course, you'll learn some of the most advanced techniques for optimizing your website so that it attracts the most traffic from search engines. In the online marketing business, students who complete NobleProg's Search Engine Optimization course might develop a career as a freelancer.

Uczestnicy, przez 7 godzin szkolenia, poznają ekosystem reklamowy Google, miejsca wyświetlania reklam oraz zalety poszczególnych formatów reklam.

Szkolenie ma charakter praktyczny - uczestnicy większość czasu spędzają na koncie reklamowym Google Ads, gdzie mają okazję własnoręcznie konfigurować omawiane przez prowadzącego kampanię.

Oprócz samej konfiguracji kampanii, uczestnicy poznają metody późniejszej ich optymalizacji, w celu osiągania satysfakcjonujących wyników.

Szkolenie prowadzone jest przez praktyka, osobę, która regularnie prowadzi kampanie reklamowe w Google. Ostatnie 30 minut kursu przeznaczone jest na sekcję Q&A, podczas której uczestnicy będą mieli okazję uzyskać odpowiedzi na pytania dot. reklam w Google Ads.

Grupa docelowa:
Kurs podstaw Google Ads przeznaczony jest dla osób, które posiadają już podstawową wiedzę z zakresu marketingu internetowego i chcą pogłębić ją o znajomość największego narzędzia reklamowego Google.

Cele szkolenia: nabycie umiejętności doboru i zarządzania współpracą z influencerami oraz dobrymi praktykami takich
kooperacji.
Metody: Wykład. Dyskusja. Warsztaty.

Uczestnik na poziomie wiedzy:

• Dowie się, jakie są możliwości w zakresie marketingu internetowego
• Pozna specyfikę platform reklamowych oraz znaczenie SEO, analitykif
• Dowie się, jak przygotować siebie i swoją firmą do przygotowania strategii marketingowej
• Pozna specyfikę budowania strategii i proces
• Dowie się, jak współpracować z agencjami digitalowymi

Umiejętności:

• Przygotowanie strategii
• Ocena strategii pod kątem performance
• Umiejętność dobrania priorytetowych platform w obszarze działalności
• Zbudowanie odpowiedniego i skutecznego procesu współpracy z agencjami oraz ocena
• ich wyników

Postawy:

• Świadome zarządzanie działaniami marketingowymi (zespołu internal lub agencji) i
• przygotowanie strategii digital
• Pewność w realizowanych działaniach i świadomość podejmowanych kroków/testów

On this course you will learn about all techniques, processes and updates that are relevant for 2023.

You will also learn about advanced Google Ads techniques such as running Performance Max and Shopping campaigns simultaneously which can help you to double up your revenue, advanced Search, YouTube and Discovery campaigns settings that will help you to succeed in a very competitive PPC world.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

You will also learn how to analyse data as well as tracking codes implementation via GTM to be able to track all sales and all events that matter to your business.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

The course is kept constantly updated to make sure you will learn all Google Ads updates at the time when the course is provided.

Celem kursu jest umożliwienie uczestnikom opanowania głównych podstaw platform mediów społecznościowych i ich wykorzystania w różnych branżach.