Digital Marketing for Software-as-a-Service (SaaS) - Plan Szkolenia

AI (Artificial Intelligence) is intelligence for machines to accomplish specific tasks by recognizing patterns in data. AI enables users to growth hack the success of digital marketing campaigns.

This instructor-led, live training (online or onsite) is aimed at marketers who wish to use AI to improve improve digital marketing strategies through valuable customer insights.

By the end of this training, participants will be able to:

• Leverage AI software to improve the way brands connect to users.
• Use chatbots to optimize the user-experience.
• Increase productivity and revenue through the automation of tasks.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Cele szkolenia:

• nabycie umiejętności tworzenia tekstów
• angażujących czytelnika, jak również zgodnych z wytycznymi
• SEO oraz dobrymi praktykami webwritingowymi.
• Metody: Wykład. Dyskusja. Warsztaty.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

This training is best suited for people into Digital Marketing and Strategies.

The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

By the end of the training we understand the importance of analytics and good strategy with suitable examples.

Advanced topics like link building, advanced keyword research, and SEO tools will be covered in a course on Search Engine Optimization (SEO). As part of this course, you'll learn some of the most advanced techniques for optimizing your website so that it attracts the most traffic from search engines. In the online marketing business, students who complete NobleProg's Search Engine Optimization course might develop a career as a freelancer.

Uczestnicy, przez 7 godzin szkolenia, poznają ekosystem reklamowy Google, miejsca wyświetlania reklam oraz zalety poszczególnych formatów reklam.

Szkolenie ma charakter praktyczny - uczestnicy większość czasu spędzają na koncie reklamowym Google Ads, gdzie mają okazję własnoręcznie konfigurować omawiane przez prowadzącego kampanię.

Oprócz samej konfiguracji kampanii, uczestnicy poznają metody późniejszej ich optymalizacji, w celu osiągania satysfakcjonujących wyników.

Szkolenie prowadzone jest przez praktyka, osobę, która regularnie prowadzi kampanie reklamowe w Google. Ostatnie 30 minut kursu przeznaczone jest na sekcję Q&A, podczas której uczestnicy będą mieli okazję uzyskać odpowiedzi na pytania dot. reklam w Google Ads.

Grupa docelowa:
Kurs podstaw Google Ads przeznaczony jest dla osób, które posiadają już podstawową wiedzę z zakresu marketingu internetowego i chcą pogłębić ją o znajomość największego narzędzia reklamowego Google.

Cele szkolenia: nabycie umiejętności doboru i zarządzania współpracą z influencerami oraz dobrymi praktykami takich
kooperacji.
Metody: Wykład. Dyskusja. Warsztaty.

Uczestnik na poziomie wiedzy:

• Dowie się, jakie są możliwości w zakresie marketingu internetowego
• Pozna specyfikę platform reklamowych oraz znaczenie SEO, analitykif
• Dowie się, jak przygotować siebie i swoją firmą do przygotowania strategii marketingowej
• Pozna specyfikę budowania strategii i proces
• Dowie się, jak współpracować z agencjami digitalowymi

Umiejętności:

• Przygotowanie strategii
• Ocena strategii pod kątem performance
• Umiejętność dobrania priorytetowych platform w obszarze działalności
• Zbudowanie odpowiedniego i skutecznego procesu współpracy z agencjami oraz ocena
• ich wyników

Postawy:

• Świadome zarządzanie działaniami marketingowymi (zespołu internal lub agencji) i
• przygotowanie strategii digital
• Pewność w realizowanych działaniach i świadomość podejmowanych kroków/testów

On this course you will learn about all techniques, processes and updates that are relevant for 2023.

You will also learn about advanced Google Ads techniques such as running Performance Max and Shopping campaigns simultaneously which can help you to double up your revenue, advanced Search, YouTube and Discovery campaigns settings that will help you to succeed in a very competitive PPC world.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

You will also learn how to analyse data as well as tracking codes implementation via GTM to be able to track all sales and all events that matter to your business.

The course can be adjusted to your business and your needs. If you want to advertise specific PPC niches like e-commerce, finance, real-estate, pharmacology, medicine, mobile app and more, the agenda of the course can be modified according to your specific request.

The course is kept constantly updated to make sure you will learn all Google Ads updates at the time when the course is provided.

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

• Facilitated Discussions
• Slide Presentations
• Exercises

By the end of the workshop, attendees will be able to:

• Explain what “brand” is and how they can influence it
• Understand the process for Change strategies and your company’s position within them
• Detail the relevant principles underlying any change to a business
• Realise the importance of Customer / Stakeholder relationships in the successful running of any business
• Define the financial aspects of a business and of the delegates’ part of that business
• Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business

Understand marketing. Touch your customers´ feelings. Prepare your own plan.

Make your marketing and business in line with customer expectations and exceed them.

Marketing refers to the business process of promoting and selling products or services, and satisfying customers.

This instructor-led, live training (online or onsite) is aimed at marketing managers, marketing personnels, and entrepreneurs who wish to master the fundamentals and related tactics of Marketing.

By the end of this training, participants will be able to:

• Enhance their understanding of marketing activities.
• Implement more precise marketing mix tactics.
• Formulate and execute a marketing plan more efficiently.
• Improve their marketing skills.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Camtasia is a software suite for creating video content and presentations. Using Camtasia and PowerPoint, users are able to streamline content creation workflows.

This instructor-led, live training (online or onsite) is aimed at marketeers who wish to create video content and presentations with Camtasia and PowerPoint.

By the end of this training, participants will be able to:

• Create video content and share it on a video hosting platform.
• Employ assets such as music and icons within Camtasia to create interactive content.
• Save on costs by producing high quality videos with Camtasia and PowerPoint.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

Pricing psychology is a pricing and marketing strategy that uses psychology to invite customers to spend. The goal of pricing psychology is to offer prices that capture consumer attention and influence consumer purchase.

This instructor-led, live training (online or onsite) is aimed at entrepreneurs, marketing staff, and sales staff who wish to use the power of psychology to push consumers to spend.

By the end of this training, participants will be able to implement pricing strategies and principles to set attractive and appropriate offers that sell.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.