Course Outline

Module 1: Introduction to Crisis Communication

  1. Basic principles of crisis management
  2. The role of communication in crisis situations
  3. How AI can support crisis management?
  4. Exercise: Analysis of crisis cases

Module 2: AI in Crisis Monitoring

  1. AI tools for sentiment analysis and media monitoring
  2. Automatic identification of threats in real time
  3. How AI detects negative mentions and fake news?
  4. Exercise: Using AI to monitor a brand

Module 3: Creating Effective Crisis Communications

  1. How AI helps generate responses in crisis situations?
  2. Automating content publication and moderation
  3. Personalizing crisis communication with AI
  4. Exercise: Creating communications for different scenarios

Module 4: AI in Reputation Crisis Management

  1. How artificial intelligence helps rebuild reputation after a crisis?
  2. Analyzing the effectiveness of anti-crisis actions using AI
  3. AI in managing media and stakeholder relationships
  4. Exercise: Case studies of companies that used AI in a crisis

Module 5: Preventive Strategies and Process Optimization

  1. How to prevent crises with AI?
  2. Automatic alerts and early detection of potential problems
  3. Creating data-driven crisis management strategies
  4. Exercise: Developing an action plan for a crisis situation

Summary and Q&A Session

Best practices for using AI in crisis communication

Implementation plan for integrating AI into the organization's crisis strategy

Individual consultations and questions

 7 Hours

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