Social Media Training in Szczecin

The training focuses on the use of artificial intelligence in building a personal brand
and effective presence on LinkedIn. Participants will learn how AI can support the creation of
professional profiles, generating engaging content and automating activities
networking. AI tools for trend analysis, post optimization will be discussed
and personalization of communication. The training also includes strategies for effective
using LinkedIn to develop your career, build business relationships and increase
reach of published content.
Benefits for participants:
● Build your personal brand more effectively using AI.
● Ability to optimize LinkedIn profiles according to the platform's algorithm.
● Automation of networking activities and personalization of communication.
● Better content targeting and analysis of published post results.
● Increasing audience engagement and developing a network of contacts.

The training focuses on the use of artificial intelligence in media marketing.
social media. Participants will learn about AI tools for trend analysis, content optimization
and automation of advertising campaigns. They will learn how AI can support the generation of
posts, graphics and videos, and how to personalize communication with recipients. They will discuss
advertising targeting methods and analysis of marketing activity results using
AI. The training also covers issues related to customer service automation in social
media, including chatbots and intelligent communication management systems.
Benefits for participants:
● Better understand how AI is impacting social media marketing strategies.
● Ability to create effective campaigns using AI.
● Automation of content marketing processes and targeting optimization.
● Ability to improve engagement and conversion rates with AI.
● Increasing the effectiveness of advertising activities and saving time.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

This training is best suited for people into Digital Marketing and Strategies. The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results. The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads. Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.

Training objectives: acquiring skills in selecting and managing cooperation with influencers and good practices of such
cooperation.
Methods: Lecture. Discussion. Workshops.

What you will get out of training:

• You will learn what the possibilities in the field of internet marketing are
• You will learn the specifics of advertising platforms and the importance of both SEO and analytics
• You will also learn how to prepare a marketing strategy for yourself and your company
• You will come out knowing the specifics of building a strategy and process
• You will learn how to cooperate with other digital agencies

Skills

• Strategy preparation
• Strategy evaluation in terms of performance
• Ability to choose priority platforms in the area of activity
• Building an appropriate and effective process of cooperation with agencies and evaluation of their results

Attitudes

• Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
• Confidence in the activities carried out and awareness of the steps / tests taken

Training conducted on-site or as a remote workshop, i.e. a perfect introduction to practice with a live trainer (platform, sound, image of the trainer on the other side), we invite you to a short demonstration meeting if you want to see what it might look like .