In daily work, sometimes I start with a strategy, and other times the starting point is a specific situation: something isn’t working, something needs fixing, a new idea emerges, market pressure arises, or there are expectations from management. Then a key question arises: how to translate goals and needs into meaningful initiatives that are truly worth implementing?
This training is aimed at individuals who are precisely facing this moment of transition – between the goal and action, between the idea and the decision to launch an initiative. It is for those who prepare, evaluate, or implement strategies, initiatives, and projects and need a solid business justification for their actions.
The business case here is not treated as a formal document but as a practical tool for organizing thinking. It helps to understand the real problem being solved, the available options, the consequences of decisions, and whether the initiative makes sense from the organization’s perspective.
The training takes the form of workshops and is based on exercises, examples, and work on real situations known to participants. Participants go through the process of preparing a business case step by step – from identifying the problem or opportunity, through cost, benefit, and risk analysis, to formulating recommendations that support decisions such as start / stop / continue.
The goal of the training is to show how to prepare initiatives for implementation in a simple and organized manner – so that decisions are well-informed and projects genuinely support achieving goals, rather than generating further doubts and chaos.
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