Advertising Training Courses

Advertising Training

Advertising Courses

Advertising Course Outlines

Code Name Duration Overview
adintro Introduction to Advertising 7 hours This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works What advertising can and can’t do Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan Advantages and disadvantages of a range of traditional and ambient media Using a rate card and booking space How to brief a creative and other suppliers How advertising agencies work; typical structure and key roles The key elements of an advertisement; headlines, body copy, straplines What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA Using a response mechanism Other useful tools and techniques
netmrk Using The Internet As A Marketing Channel For Businesses 14 hours Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]? Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share. The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective. Benefits of attending this comprehensive course will include : Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues Getting simply stated, armed with the practical, down to earth, tried and tested information Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition Why should you attend? The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar. Theory into Practice The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies. Some of the sections & subject matter of the seminar are as follows: Engaging customers via the corporate website Social Media Marketing Mobile Marketing Video Marketing Audio Marketing Pay per click traffic vs/in conjunction with organic traffic generation Outsourcing traffic generation vs PPc fees Developing traffic generation via natural organic search listings Bringing clients into the lead generation funnel via the internet Building a database of potential clients Auto responder systems Generating market research subjects Educating users in exchange for customer information Online membership sites Provision of online manuals and training List segmentation Identifying potential buyers Dominating the search engines Getting into the mind of the internet user Keyword research SERPS [search engine ranking positionings] for all major product categories Natural organic traffic Link Popularity / Link Reputation Move clients from online to offline Use of lead generation details Engaging clients in various online stages Selling at the top of the funnel Cycles of online and offline communication Affiliate and joint venture marketing Engaging with partner organizations Managing the relationship Making use of customer list Affiliate marketing Joint venture marketing Social media as part of the overall business strategy Generating traffic via social media presence Which social media sites to focus on Content Delivery Using lead generation to guide clients through the marketing funnel Engaging with different types of content
myccmr Marketing for your company: Understand customer, do marketing right 28 hours Understand marketing. Touch your customers´ feelings. Prepare your own plan. Make your marketing and business in line with customer expectations and exceed them. Marketing introduction Historical development Which phase are you in? Drawing your own development Failures Typical marketing failures How to avoid failures Practical excercises Successful stories Analyses of successful companies Inside look Outside look Advertising and brand management What you can learn Customer Customer in the center Meet and know your customer Customer thinking Customer satisfaction Analyses Analyses of your marketing and business Making structure and improvements for your business Creating your own strategy Action Solving small problems Doing right things in the right time Creating your own secrets and difference Extra Be a leader Think like a leader

Upcoming Courses

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Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
Adobe InDesign Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-10-23 09:00 1881PLN / 1027PLN
Adobe Premiere Pro Gdynia, ul. Ejsmonda 2 Mon, 2017-10-23 09:00 3960PLN / 2480PLN
Administration of Linux System Gdynia, ul. Ejsmonda 2 Tue, 2017-10-24 09:00 4950PLN / 3225PLN
Adobe Photoshop Elements Lublin, ul. Spadochroniarzy 9 Wed, 2017-10-25 09:00 1881PLN / 1127PLN
Business Analysis, BABOK V3.0 and IIBA Certification Preparation Kraków, ul. Rzemieślnicza 1 Wed, 2017-10-25 09:00 9405PLN / 5903PLN
Zaawansowana administracja MySQL Poznan, Garbary 100/63 Thu, 2017-10-26 09:00 3416PLN / 2108PLN
Effective working with spreadsheet in Excel Warszawa, ul. Złota 3/11 Thu, 2017-10-26 09:00 2475PLN / 1225PLN
Node.js Olsztyn, ul. Kajki 3/1 Thu, 2017-10-26 09:00 3861PLN / 2431PLN
Advisory & Leadership Skills Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-10-30 09:00 8524PLN / 2983PLN
Excel For Statistical Data Analysis Warszawa, ul. Złota 3/11 Thu, 2017-11-02 09:00 2673PLN / 1291PLN
SQL Advanced in MySQL Warszawa, ul. Złota 3/11 Thu, 2017-11-02 09:00 1881PLN / 1141PLN
Projektowanie stron na urządzenia mobilne Bielsko-Biała, Al. Armii Krajowej 220 Thu, 2017-11-02 09:00 2624PLN / 1605PLN
SQL language in MSSQL Wrocław, ul.Ludwika Rydygiera 2a/22 Thu, 2017-11-02 09:00 2970PLN / 1143PLN
Oracle 11g - SQL language for developers - Workshop Bielsko-Biała, Al. Armii Krajowej 220 Mon, 2017-11-06 09:00 6930PLN / 4140PLN
Programowanie Aplikacji Webowych z Java EE 6 / 7 Zielona Góra, ul. Reja 6 Mon, 2017-11-06 09:00 7722PLN / 3340PLN
Android - The Basics Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-11-06 09:00 9801PLN / 4180PLN
Java Spring Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-11-06 09:00 14414PLN / 5970PLN
Test Automation with Selenium Łódź, ul. Tatrzańska 11 Mon, 2017-11-06 09:00 7722PLN / 3474PLN
Symfony 3 Kraków, ul. Rzemieślnicza 1 Mon, 2017-11-06 09:00 6930PLN / 3300PLN
ORACLE SQL Fundamentals Warszawa, ul. Złota 3/11 Tue, 2017-11-07 09:00 3465PLN / 1755PLN
Visual Basic for Applications (VBA) in Excel - Introduction to programming Warszawa, ul. Złota 3/11 Tue, 2017-11-07 09:00 3564PLN / 1691PLN
Programming for Biologists Warszawa, ul. Złota 3/11 Tue, 2017-11-07 09:00 11781PLN / 3745PLN
Quality Assurance and Continuous Integration Wrocław, ul.Ludwika Rydygiera 2a/22 Tue, 2017-11-07 09:00 2673PLN / 1737PLN
Oracle Service Bus 11g - Design and Integration Gdańsk, ul. Powstańców Warszawskich 45 Tue, 2017-11-07 09:00 15315PLN / 5391PLN
UML in Enterprise Architect (workshops) Warszawa, ul. Złota 3/11 Wed, 2017-11-08 09:00 5940PLN / 3570PLN
Tableau Advanced Gdynia, ul. Ejsmonda 2 Wed, 2017-11-08 09:00 7425PLN / 2975PLN
Managing Configuration with Ansible Warszawa, ul. Złota 3/11 Wed, 2017-11-08 09:00 16612PLN / 6137PLN
JMeter Fundamentals Warszawa, ul. Złota 3/11 Wed, 2017-11-08 09:00 1871PLN / 824PLN
Financial analysis in Excel Warszawa, ul. Złota 3/11 Thu, 2017-11-09 09:00 2079PLN / 1093PLN
Adobe Premiere Pro Gdańsk, ul. Powstańców Warszawskich 45 Thu, 2017-11-09 09:00 3960PLN / 2480PLN
DTP (InDesign, Photoshop, Illustrator, Acrobat) Bielsko-Biała, Al. Armii Krajowej 220 Mon, 2017-11-13 09:00 5940PLN / 3730PLN
Data Analysis with Oracle 11g - workshop Gdynia, ul. Ejsmonda 2 Mon, 2017-11-13 09:00 9900PLN / 4664PLN
MongoDB for Developers Warszawa, ul. Złota 3/11 Mon, 2017-11-13 09:00 4700PLN / 1967PLN
Nagios Core Gdańsk, ul. Powstańców Warszawskich 45 Mon, 2017-11-13 09:00 13919PLN / 4968PLN
Visual Basic for Applications (VBA) in Excel - Advanced Gdańsk, ul. Powstańców Warszawskich 45 Mon, 2017-11-13 09:00 3069PLN / 1773PLN
Website Development in PHP Szczecin, ul. Sienna 9 Mon, 2017-11-13 09:00 2970PLN / 1344PLN
ADO.NET 4.0 Development Warszawa, ul. Złota 3/11 Tue, 2017-11-14 09:00 20176PLN / 6914PLN
Adobe Illustrator Lublin, ul. Spadochroniarzy 9 Tue, 2017-11-14 09:00 2871PLN / 1648PLN
Linux Fundamentals Kraków, ul. Rzemieślnicza 1 Tue, 2017-11-14 09:00 10128PLN / 3869PLN
Visual Basic for Applications (VBA) in Excel - Advanced Warszawa, ul. Złota 3/11 Wed, 2017-11-15 09:00 3069PLN / 1623PLN
Access Basics Szczecin, ul. Sienna 9 Mon, 2017-11-20 09:00 3465PLN / 1550PLN
OCEB2 OMG Certified Expert in BPM - Fundamental Exam Preparation Warszawa, ul. Złota 3/11 Mon, 2017-11-20 09:00 11880PLN / 4760PLN
Introduction to Selenium Poznan, Garbary 100/63 Wed, 2017-12-20 09:00 1871PLN / 824PLN
Adobe Photoshop Warszawa, ul. Złota 3/11 Wed, 2017-12-20 09:00 1881PLN / 1152PLN

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