AI in Business and Society & The Future of AI

Participant benefits

• Conscious and effective use of artificial intelligence tools.
• Automation of repetitive business tasks (CRM, communication, reporting).
• Use of AI in marketing, sales, and customer service.
• Creating and evaluating your own AI implementation strategies.
• Planning the development of digital competencies within teams.
• Avoiding legal and ethical risks related to data and automation.

Target audience

• Owners and managers of micro and small enterprises
• People responsible for sales, marketing, customer service, or operations
• Anyone who wants to learn how AI can genuinely support their business — without the need for technical knowledge.

Format and methodology

The course is conducted in a workshop format, with many practical exercises and examples of real business implementations. Each participant receives access to recommended AI tools (including free ones), a template for an AI implementation plan, a set of prompts and scenarios for practical use, and a certificate of course completion.

Day 1 – Practical AI applications in everyday business

• Introduction to AI in simple terms – what artificial intelligence is, how it works, and which tools to use.
• Prompt creation techniques – how to talk to AI for the best results (mini workshop).
• AI in management and operations – task automation, CRM, accounting, communication (workshop: 3-month AI action plan).
• Marketing and sales with AI – content generation, personalization, SEO (workshop: design your own AI-based marketing campaign).
• Customer service and e-commerce – chatbots, product recommendations (workshop: build a simple chatbot for your company).

Day 2 – Responsible AI use, AI agents, and implementation roadmap

• Law and data security – GDPR, regulations, and safe AI usage in SMEs.
• Simple business analysis – using AI for data analysis, forecasting, and reporting (workshop: revenue forecasting with AI).
• AI agents and responsible usage – autonomous AI tools executing multi-step tasks (workshop: configure an AI agent tailored to your company’s needs).
• Implementation roadmap – ROI, tool selection, team adaptation (final workshop: 3–6 month AI adoption checklist).