Course Outline

  • introduction to strategic management,
  • SWOT analysis,
  • PESTEL analysis,
  • integrated cascade of choices ,
  • searching for sources of lasting competitive advantages,
  • target groups of strategy recipients,
  • structural analysis of the sector (Porter's five forces analysis).
  • identification of bottlenecks ( bottleneck analysis ),
  • problem trees ( problem tree analysis ),
  • Ansoff matrix,
  • BCG matrix
  • SMART methodology,
  • marketing mix,
  • Corporate Identity,
  • use of benchmarking,
  • construction of a tree of goals, horizontal goal, strategic goals, operational goals and tasks,
  • company development scenarios, i.e. plan B,
  • mission and vision,
  • strategy implementation diagram, schedule, financing sources,
  • monitoring and evaluation of the strategy.

Requirements

No specific requirements.

 14 Hours

Number of participants



Price per participant

Testimonials (7)

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