Course Outline
- introduction to strategic management,
- SWOT analysis,
- PESTEL analysis,
- integrated cascade of choices ,
- searching for sources of lasting competitive advantages,
- target groups of strategy recipients,
- structural analysis of the sector (Porter's five forces analysis).
- identification of bottlenecks ( bottleneck analysis ),
- problem trees ( problem tree analysis ),
- Ansoff matrix,
- BCG matrix
- SMART methodology,
- marketing mix,
- Corporate Identity,
- use of benchmarking,
- construction of a tree of goals, horizontal goal, strategic goals, operational goals and tasks,
- company development scenarios, i.e. plan B,
- mission and vision,
- strategy implementation diagram, schedule, financing sources,
- monitoring and evaluation of the strategy.
Requirements
No specific requirements.
Testimonials (7)
Bardzo podobają mi się części ćwiczeniowe., bardzo dużo można z tego wyciągnąć :)
Urszula Meller- Holik - Covebo
Course - Strategic Planning in Practice
Podobal mi sie sposob przekazywania wiedzy i atmosfera
PAWEŁ PIETRAS
Course - Bezstresowe zarządzanie sobą w czasie - jak mieć zawsze określone cele i być efektywnym w ich realizacji.
zywy tok szkolenia, zachecajacy do udzialu wszystkich obednych.
Agnieszka - LKQ Polska Sp. z o. o.
Course - Róznice pokoleniowe w zarządzaniu. Pracownicy pokoleń XYZ. Jak z nimi funkcjonować
Mr Andrew easily understood and responded so well to participants' answers.
Junaidah Ahmad - GAS MALAYSIA DISTRIBUTION SDN BHD
Course - Market Forecasting
The references on the material, and everything else that was provided during the training. However, I would recommend advertising this training so more people can attend.
Freddie Martinez - City of Spruce Grove
Course - Balanced Scorecard
it was a very good training based on experience
raymond maas - Rhosonics
Course - Chief Technology Officer (CTO) Fundamentals
Trainer is friendly and knowledgeable about tge subject. Trainer is profesional.