Course Outline

● Influencer marketing and other key terms ● Advantages and disadvantages of cooperation with influencers ● Functions and goals of influencer marketing ● Followers: behavioral profiles/personas ● Influencer marketing tactics/platforms/tools ● Criteria for selecting influencers for cooperation ● Principles of cooperation with influencers ● Cooperation schedule ● Costing ● Evaluation and billing indicators ● Crisis situations ● Law in influencer marketing

Requirements

The target group of the training are people responsible for creating content for websites, blogs, e-shops and social media channels, including freelancers, copywriters and content marketers.

 7 Hours

Number of participants



Price per participant

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