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Course Outline
- The most important concepts of content marketing
- The 5 most important benefits of quality content
- How do we consume content on the Internet?
- We examine the content on the website/blog
- 7 steps to a content marketing strategy
- Rules for creating texts for the Internet
- Structure of web content
- How to write so that others want to read?
- Selected copywriting tricks & tips
- Tools for a content marketer
- 12 tips on where to get inspiration
Requirements
Knowledge of basic concepts in the field of digital marketing.
The target group of the training are people responsible for creating content for websites, blogs, e-shops and social media channels, including freelancers, copywriters and content marketers.
7 Hours
Testimonials (2)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.
