Course Outline
Block I
- Social media as an integral part of the company's marketing strategy When to choose Facebook, Instagram, and when LinkedIn? Facebook 2020 - why it's worth attending Algorithms, or why it used to be easier than now From zero to hero - stories of companies that came into being thanks to Facebook
Break
Block II
- What clicks and what doesn't? Adjust the message to your target group How to motivate employees to provide content and what type of content to choose How often to publish? Is the more the better? How to reply to comments, messages and moderate posts What content is allowed to post? What about the GDPR? Tools to help you create graphics
Lunch break
Block III
- Is it worth starting groups and organizing events? Facebook Stories Video and Facebook live Organizing competitions How and is it worth collaborating with influencers? Recipe for viral Fanpage management in crisis situations
Break
Block IV
- Analytics Facebooka - what to look at? Facebook Ads - do I have to advertise? Types of Business Manager ads - setting up and moderation
Q&A session
Upgradable to advanced version for teams Social Media ------------------------- -------------------------------------------------- ---------- Optional Day 2: Facebook Ads (Day 2)
-------------------------------------------------- -------------------------------------------------- Morning block:
- Business Manager - a detailed description of its functions Examples of ads - which ones to choose and which ones to skip Latest formats ad formats Campaign budgeting Optimization Reporting
Afternoon block:
- Targeting ads Creating sample ads (without having to run them) Q&A
Requirements
Recipients:
- people interested in running professional funpages; Social Media enthusiasts; for everyone who wants to get the most out of Facebook :) for people who need to build a team Social Media in the company;
Testimonials (5)
wiedza trenera
Janusz Filip - Urząd Gminy Gnojnik
Course - Facebook in advertising and marketing
Świetny kontakt z trenerem, możliwość odniesienia prezentowanych informacji do case study naszej organizacji, praktyczne wskazówki jak tworzyć komunikaty w różnych social mediach.
Magdalena Stempska - Fundacja Imago
Course - Social Media - facebook, twitter, blogs, youtube
Cierpliwosc trenera do uczestnikow ,wyczrpujace odpowiedzi na pytania
karolina adamczyk
Course - Social Media - czyli jak budować zasięgi i sprzedaż za pomocą portali Facebook, LinkedIn, YouTube, Instagram
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
The idea that i could ask any question and move from one topic to another and the fact that the training was set at the right level for what i needed to know.