Artificial Intelligence for Micro and Small Enterprises
Course Description
Course Objectives
This course is designed for business owners, managers, and specialists in the micro and small enterprise (MSE) sector who want to learn how to practically use AI tools in their daily business. Over two intensive days, participants will gain an understanding of key AI concepts and tools, learn how to conduct conversations with AI (prompt engineering), test ready-made applications that support sales, marketing, customer service, and analytics, develop their own roadmap for implementing AI in their company, and understand how to use AI safely and legally.
Benefits of Participation
- Conscious and effective use of AI-based tools.
- Automation of repetitive tasks in the company (CRM, communication, reporting).
- Utilization of AI in marketing, sales, and customer service.
- Creation and evaluation of your own AI implementation strategies.
- Planning the development of digital competencies in teams.
- Avoiding legal and ethical risks associated with data and automation.
Book the Course
- Format: Remote
- Language: Polish
- Type: Open, guaranteed
- Date: December 13-14, 2025
- Duration: 2 days (8 hours/day)
- Trainer: Aleksandra Siluch – Czubaszek
Net price per participant. Guaranteed courses require at least one participant.
Benefits for Participants
- Conscious and effective use of AI-based tools.
- Automation of repetitive tasks in the company (CRM, communication, reporting).
- Utilization of AI in marketing, sales, and customer service.
- Creation and evaluation of your own AI implementation strategies.
- Planning the development of digital competencies in teams.
- Avoiding legal and ethical risks associated with data and automation.
Target Audience
- Owners and managers of micro and small enterprises
- Individuals responsible for sales, marketing, customer service, or operations
- Anyone who wants to learn how AI can genuinely support their business—without the need for technical knowledge.
Format and Methodology
The course is conducted in a workshop format with a large number of practical exercises and real-world implementation examples from actual companies. Each participant will receive access to recommended AI tools (including free ones), a template for an AI implementation plan in the organization, a set of prompts and scenarios for use at work, and a certificate of completion.
Course Program
Day 1 – Practical Applications of AI in Daily Business
- Introduction to AI in simple terms – what is artificial intelligence, how it works, and which tools to use.
- Prompt creation techniques – how to converse with AI to get the best results (mini workshop).
- AI in management and operations – task automation, CRM, accounting, communication (workshop: 3-month implementation plan for AI functions).
- Marketing and sales using AI – content generation, personalization, SEO (workshop: develop your own AI-based marketing campaign).
- Customer service and e-commerce – chatbots, product recommendations (workshop: build a simple chatbot for your company).
Day 2 – Responsible Use of AI, AI Agents, and Implementation Map
- Data law and security – GDPR, regulations, safe use of AI in MSEs.
- Simple business analysis – using AI for data analysis, forecasting, and reporting (workshop: revenue forecast using AI).
- AI agents and responsible use – autonomous AI tools performing multi-step tasks (workshop: configuring an AI agent tailored to the company's needs).
- Implementation map – return on investment (ROI), tool selection, team adaptation (final workshop: 3-6 month implementation checklist).
Why a Guaranteed Course?
- Guaranteed delivery. The course will take place regardless of the number of participants.
- Knowledge and experience exchange with specialists from other industries.
- Interactive, live-led sessions. Not just theory but also practical exercises and discussions.
- Flexible remote format. Join from anywhere.
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