Social Media – How to Build Reach and Sales on Facebook, LinkedIn, YouTube, and Instagram

About the Course

This course is an intensive workshop on modern social media marketing, focusing on practical ways to build reach and increase sales through platforms such as Facebook, LinkedIn, YouTube, and Instagram. Participants will learn how to design effective communication strategies, plan content and advertising campaigns, analyze results, and optimize activities based on key performance indicators (KPIs).

Course Objectives

• Understand how major social media platforms work.
• Gain the ability to create a brand presence strategy in social media.
• Learn how to plan ad campaigns and choose content formats effectively.
• Improve campaign effectiveness through KPI analysis and optimization.
• Practically use digital marketing and social commerce tools.

Course Format:

The course is conducted in a workshop format, combining lectures with intensive practical exercises and real campaign analysis. Participants work on their own brand examples or fictional case studies. Participants go through the full process of planning social media activities, from concept and strategy to content creation, advertising, and data analysis. The course enables understanding of modern algorithms and teaches how to use them to build brand recognition and drive sales in the online environment.

Course Outcomes:

After completing the course, participants will be able to create a consistent social media communication strategy, plan advertising campaigns, analyze results, and leverage the potential of Facebook, LinkedIn, YouTube, and Instagram to build a brand and increase sales.

Target Audience:

Marketers, business owners, sales and communication specialists, and individuals responsible for online marketing and social media in their organizations.

Level:

Beginner – Intermediate

Social Media Landscape

Analysis of major social platforms, their audiences, and business applications. Discussion of user behavior changes and their impact on brand strategies.

Trends and Content Consumption

How user habits are evolving. Which content formats drive the most engagement? An overview of current social media marketing trends.

Building Brand Strategy and Planning Actions

Developing a consistent brand communication strategy in social media. Defining goals, target audiences, and key messages.

Creating Content in Social Media

How to create content that builds community, reach, and conversions. The role of video, storytelling, and platform-appropriate formats.

Campaign Goals and Ad Formats

Introduction to social media advertising – overview of formats, targeting principles, and how to design effective ad campaigns.

Benefits, Algorithms, and Content Distribution

Understanding how Facebook, LinkedIn, and Instagram algorithms work and how to increase organic reach through proper content distribution planning.

Digital Tools and Social Commerce

Overview of practical tools supporting content creation, publishing, and analysis, as well as direct sales through social media.