Course Outline

1. Sales or what?
  • Marketing 3.0, 4.0 and 5.0, or what sales in the 21st century are all about Transactional or relational selling benefits and threats Building relationships in the sales process Planning sales goals using the Vonneguth method Metaplan a tool for effective problem solving on the example of the sales process Somatic markers and neuroception in business tools of modern sales
 
2. Trader, seller, advisor or who?
  • Each of us sells something, but not everyone knows about it - my profile in salesautodiagnosis. Worst seller ever - what we don't like about sellers. Can you fall in love with sales? You are treading on thin ice-Circle of conflict (conflict: structure, interests, data, relationships, values). ; Emotions in sales Thinking out of the box - going outside the box
3. Step by step sales process
  • Preparation for the meeting. Building relationships with the client / relational sales (sales techniques) Recognition of the client's needs. Argumentation / presentation / persuasion. Contract negotiations. Dealing with objections.
4. Sales meeting - before you start.
  • Attitude - beliefs Methods of building internal motivation Planning, setting and defining goals Stereotyping customers and proper segmentation What kind of salesperson am I - looking for my own style Resistance in contact with the client - ways to overcome Good morning and what next? How to conduct a sales conversation
5. Customer - Prosumer or who?
  • Buy now button in the brain, does it exist? How people make purchasing decisions. Purchase-a reward? Or a paradigm of choice? Information overload in the sales process. Prosumer = needs and expectations. Generations BB, X, Y, Z and building a different sales relationship structure.
6. Personal brand in the sales relationship or why?
 
  • Model of building a personal brand of an expert in sales. Reputation or selling by values. Conversion model on sale. My brand amplifier how to build your competitive advantage. The ASK method how to know the most and the fastest about the market.
 
7. Toolkit generator of ideas or what to do when everything goes wrong.
  • Types of problems - deviant, optimization, innovative. Creativity has to be learned…, killers of ideas and conditions for creative thinking. What is a creative approach to problem solving? The best solution for each party-game. Iron set - 635, Antiproblem, Vonneguth method, metaplan.

 

Requirements

Training objectives:

    Increasing the sales effectiveness of the Participants. Increasing the use of tools for creative problem solving in accordance with the Out of the box methodology
 14 Hours

Number of participants



Price per participant

Testimonials (2)

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