Course Outline
Marketing introduction
- Historical development
- Which phase are you in?
- Drawing your own development
Failures
- Typical marketing failures
- How to avoid failures
- Practical exercises
Successful stories
- Analyses of successful companies
- Inside look
- Outside look
- Advertising and brand management
- What you can learn
Customer
- Customer in the center
- Meet and know your customer
- Customer thinking
- Customer satisfaction
Analyses
- Analyses of your marketing and business
- Making structure and improvements for your business
- Creating your own strategy
Action
- Solving small problems
- Doing right things in the right time
- Creating your own secrets and difference
Extra
- Be a leader
- Think like a leader
Requirements
No prior knowledge required.
Testimonials (4)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
Świetny kontakt z trenerem, możliwość odniesienia prezentowanych informacji do case study naszej organizacji, praktyczne wskazówki jak tworzyć komunikaty w różnych social mediach.
Magdalena Stempska - Fundacja Imago
Course - Social Media - facebook, twitter, blogs, youtube
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