Course Outline
● Influencer marketing and other key concepts
● Pros and cons of cooperation with influencers
● Functions and goals of influencer marketing
● Followers: behavioral profiles/personas
● Influencer marketing tactics/platforms/tools
● Criteria for selecting influencers for cooperation
● Rules of cooperation with influencers
● Collaboration schedule
● Cost estimation
● Assessment and accountability metrics
● Crisis situations
● Law in influencer marketing
Requirements
The target group of training are people responsible for creating content for websites, blogs, e-shops and social media channels, including
freelancers, copywriters and content marketers.
Testimonials (4)
Irma was attuned to us as learners and our business needs. It was clear that she was actively listening to us from the informed feedback she then provided.
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
Sithabiso - Vodacom
Course - Digital Marketing
Świetny kontakt z trenerem, możliwość odniesienia prezentowanych informacji do case study naszej organizacji, praktyczne wskazówki jak tworzyć komunikaty w różnych social mediach.
Magdalena Stempska - Fundacja Imago
Course - Social Media - facebook, twitter, blogs, youtube
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