Using The Internet As A Marketing Channel For Businesses Training Course

Primary tabs

Duration Duration

14 hours (usually 2 days including breaks)

Requirements Requirements

Benefits to you

  • Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues
  • Getting simply stated, armed with the practical, down to earth, tried and tested information
  • Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition

Who should attend?

The deliverables of this program will have a direct bearing on enhancing business in the areas of...

  • Marketing (To understand and research the target market & competition more effectively)
    • Product Managers
    • Marketing Managers
    • Business development Managers
  • Sales (To improve interactive communication with client & enhance lead generation)
    • Account Managers
    • Sales directors
    • Sales Managers

Overview Overview

Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]?

Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share.

The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective.

Benefits of attending this comprehensive course will include :

  • Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues
  • Getting simply stated, armed with the practical, down to earth, tried and tested information
  • Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition

Why should you attend?

The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar.

Course Outline Course Outline

Theory into Practice

The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel.

Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies.

Some of the sections & subject matter of the seminar are as follows:

  • Engaging customers via the corporate website
  • Social Media Marketing
  • Mobile Marketing
  • Video Marketing
  • Audio Marketing
  • Pay per click traffic vs/in conjunction with organic traffic generation
  • Outsourcing traffic generation vs PPc fees
  • Developing traffic generation via natural organic search listings
  • Bringing clients into the lead generation funnel via the internet
  • Building a database of potential clients
  • Auto responder systems
  • Generating market research subjects
  • Educating users in exchange for customer information
  • Online membership sites
  • Provision of online manuals and training
  • List segmentation
  • Identifying potential buyers
  • Dominating the search engines
  • Getting into the mind of the internet user
  • Keyword research
  • SERPS [search engine ranking positionings] for all major product categories
  • Natural organic traffic
  • Link Popularity / Link Reputation
  • Move clients from online to offline
  • Use of lead generation details
  • Engaging clients in various online stages
  • Selling at the top of the funnel
  • Cycles of online and offline communication
  • Affiliate and joint venture marketing
  • Engaging with partner organizations
  • Managing the relationship
  • Making use of customer list
  • Affiliate marketing
  • Joint venture marketing
  • Social media as part of the overall business strategy
  • Generating traffic via social media presence
  • Which social media sites to focus on
  • Content Delivery
  • Using lead generation to guide clients through the marketing funnel
  • Engaging with different types of content

Bookings, Prices and Enquiries

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
From 3400PLN
(22)
Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet. More Information

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 3400PLN 6000PLN
2 2400PLN 3700PLN
3 2067PLN 2933PLN
4 1900PLN 2550PLN
Cannot find a suitable date? Choose Your Course Date >>
Too expensive? Suggest your price

Related Categories

Related Courses


Upcoming Courses

VenueCourse DateCourse Price [Remote / Classroom]
Częstochowa, ul. Wały Dwernickiego 117/121Mon, 2017-10-09 09:006000PLN / 3700PLN
Łódź, ul. Tatrzańska 11Tue, 2017-10-10 09:006000PLN / 3600PLN
Warszawa, ul. Złota 3/11Wed, 2017-10-11 09:006000PLN / 3400PLN
Zakopane ul. Jagiellońska 30 Wed, 2017-10-18 09:006000PLN / 3700PLN
Lublin, ul. Spadochroniarzy 9Thu, 2017-10-19 09:006000PLN / 3500PLN

Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
DTP (InDesign, Photoshop, Illustrator, Acrobat) Katowice ul. Opolska 22 Mon, 2017-09-25 09:00 5940PLN / 3730PLN
Visual Basic for Applications (VBA) in Excel - Advanced Warszawa, ul. Złota 3/11 Mon, 2017-09-25 09:00 3069PLN / 1623PLN
Programming in C++ Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-09-25 09:00 5445PLN / 2815PLN
Java Performance Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-09-25 09:00 9801PLN / 3000PLN
Creating and managing Web sites Poznan, Garbary 100/63 Mon, 2017-09-25 09:00 5841PLN / 2298PLN
SQL in Microsoft Access Kraków, ul. Rzemieślnicza 1 Tue, 2017-09-26 09:00 10266PLN / 3911PLN
OCUP2 UML 2.5 Certification - Foundation Exam Preparation Kraków, ul. Rzemieślnicza 1 Wed, 2017-09-27 09:00 6930PLN / 3510PLN
Visual Basic for Applications (VBA) for Analysts Poznan, Garbary 100/63 Wed, 2017-09-27 09:00 2970PLN / 1590PLN
Adobe InDesign Katowice ul. Opolska 22 Thu, 2017-09-28 09:00 1881PLN / 1327PLN
Design Patterns in C# Rzeszów, Plac Wolności 13 Thu, 2017-09-28 09:00 3861PLN / 2331PLN
Tworzenie aplikacji na platformie Android Łódź, ul. Tatrzańska 11 Mon, 2017-10-02 09:00 4455PLN / 3128PLN
Statistical and Econometric Modelling Warszawa, ul. Złota 3/11 Mon, 2017-10-02 09:00 20483PLN / 6807PLN
Effective interpersonal communication with elements of assertiveness Kraków, ul. Rzemieślnicza 1 Tue, 2017-10-03 09:00 5148PLN / 1830PLN
Web Development with Symfony3 Kielce, ul. Warszawska 19 Mon, 2017-10-09 09:00 5554PLN / 2483PLN
Visual Basic for Applications (VBA) in Excel - Introduction to programming Szczecin, ul. Sienna 9 Mon, 2017-10-09 09:00 3564PLN / 1891PLN
Analiza biznesowa i systemowa z użyciem notacji UML - warsztat praktyczny dla PO w metodyce Scrum Łódź, ul. Tatrzańska 11 Tue, 2017-10-10 09:00 7722PLN / 3474PLN
Access Basics Szczecin, ul. Sienna 9 Tue, 2017-10-10 09:00 3465PLN / 1550PLN
MS-40361 Software Development Fundamentals MTA Exam 98-361 Gdynia, ul. Ejsmonda 2 Wed, 2017-10-11 09:00 6138PLN / 2610PLN
UML Analysis and Design Kraków, ul. Rzemieślnicza 1 Wed, 2017-10-11 09:00 8910PLN / 4170PLN
PostgreSQL for Administrators Gdynia, ul. Ejsmonda 2 Wed, 2017-10-11 09:00 12326PLN / 4235PLN
Agile w projektach zdalnych Katowice ul. Opolska 22 Mon, 2017-10-16 09:00 5049PLN / 1962PLN
Programming in C++ Bielsko-Biała, Al. Armii Krajowej 220 Mon, 2017-10-16 09:00 5445PLN / 3565PLN
Programming in C++ Łódź, ul. Tatrzańska 11 Mon, 2017-10-16 09:00 5445PLN / 3315PLN
PostgreSQL Administration and Development Łódź, ul. Tatrzańska 11 Tue, 2017-10-17 09:00 7821PLN / 3807PLN
Programming in C# Wrocław, ul.Ludwika Rydygiera 2a/22 Wed, 2017-10-18 09:00 4851PLN / 1870PLN
Stress management Gdynia, ul. Ejsmonda 2 Wed, 2017-10-18 09:00 5148PLN / 1530PLN
Business Analysis Kraków, ul. Rzemieślnicza 1 Wed, 2017-10-18 09:00 7722PLN / 3774PLN
Nginx Setup, Configuration and Administration Wrocław, ul.Ludwika Rydygiera 2a/22 Wed, 2017-10-18 09:00 6930PLN / 2700PLN
Projektowanie stron na urządzenia mobilne Kielce, ul. Warszawska 19 Thu, 2017-10-19 09:00 2624PLN / 1305PLN
Adobe Premiere Pro Gdynia, ul. Ejsmonda 2 Mon, 2017-10-23 09:00 3960PLN / 2480PLN
Adobe InDesign Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-10-23 09:00 1881PLN / 1027PLN
Administration of Linux System Gdynia, ul. Ejsmonda 2 Tue, 2017-10-24 09:00 4950PLN / 3225PLN
Effective working with spreadsheet in Excel Warszawa, ul. Złota 3/11 Thu, 2017-10-26 09:00 2475PLN / 1225PLN
Node.js Olsztyn, ul. Kajki 3/1 Thu, 2017-10-26 09:00 3861PLN / 2431PLN
SQL Advanced in MySQL Warszawa, ul. Złota 3/11 Thu, 2017-11-02 09:00 1881PLN / 1141PLN
Excel For Statistical Data Analysis Warszawa, ul. Złota 3/11 Thu, 2017-11-02 09:00 2673PLN / 1291PLN
Android - The Basics Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-11-06 09:00 9801PLN / 4180PLN
Java Spring Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2017-11-06 09:00 14414PLN / 5970PLN
Quality Assurance and Continuous Integration Wrocław, ul.Ludwika Rydygiera 2a/22 Tue, 2017-11-07 09:00 2673PLN / 1737PLN
Nagios Core Gdańsk, ul. Powstańców Warszawskich 45 Mon, 2017-11-13 09:00 13919PLN / 4968PLN
Data Analysis with Oracle 11g - workshop Gdynia, ul. Ejsmonda 2 Mon, 2017-11-13 09:00 9900PLN / 4664PLN
ADO.NET 4.0 Development Warszawa, ul. Złota 3/11 Tue, 2017-11-14 09:00 20176PLN / 6914PLN

Course Discounts Newsletter

We respect the privacy of your email address. We will not pass on or sell your address to others.
You can always change your preferences or unsubscribe completely.

Some of our clients