Social Media - facebook, twitter, blog, youtube, google+ Training Course

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Course CodeCourse Code

3246

Duration Duration

7 hours (usually 1 day including breaks)

Course OutlineCourse Outline

Marketing on the Internet

  • What is socialmedia? phenomenon of online communities
  • Examples of current Internet campaigns
  • The main advantages of social media over traditional communication channels
  • Social Media and Advertising
  • Business benefits resulting from the campaign socialmedia
  • Selection of the communication channel
  • E-Consumers - participants rather than users - who they are, they are looking for and what you expect?
  • Basic terminology in e-marketing
  • Targeting online advertising
  • The performance indicators
  • Efficiency and optimization activities
  • Social networks: scopes, operation, function
  • Building a community around the brand - goals and methods
  • Engagement Marketing on social networks
  • Word of Mouth Marketing - Opportunities and threats and a code of good practice.
  • Viral Marketing - how to design a successful viral campaign
  • advertising campaigns
  • Handling of critical situations

Overview and specifications of basic communication platforms and their use in various industries

  • Facebook
  • Twitter
  • Google+
  • Microblogs
  • Discussion Forums
  • YouTube
  • Our class
  • Company blog
  • Services news
  • Citizen journalism
  • Cooperation with bloggers

Image creation

  • Create a campaign image on the web
  • Basic principles of creating communication strategies in social media
  • Effective communication on the internet
  • Language Internet.
  • What to focus on and with what to give up.
  • Mobile technologies.
  • Rules for a good e-mailing
  • Newsletters

Analysis and monitoring whether our actions are achieving the intended benefits

  • Available analytical tools and their application in practice:
  • Statistics Facebook and YouTube
  • Google Analytics
  • Available Social Media Monitoring Tool
  • Practical measurement of ROI, the cost of obtaining the user / customer and their activation
  • Assessment of the impact of Social Media on the image of the brand as a whole

Case studies

Completion of training and assessment

Bookings, Prices and EnquiriesBookings, Prices and Enquiries

Guaranteed to run even with a single delegate!
Private Classroom
 
Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote
From 1900PLN
Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet. More Information

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Private Remote
1 1900PLN
2 1350PLN
3 1167PLN
4 1075PLN
Public Classroom
From 960PLN
(73)
Public Classroom
Participants from multiple organisations. Topics usually cannot be customised

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom
1 960PLN
2 880PLN
3 853PLN
4 840PLN
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Upcoming Courses

VenueCourse DateCourse Price [Remote / Classroom]
Lublin, ul. Spadochroniarzy 9Fri, 2017-11-03 09:001900PLN / 1010PLN
Gliwice ul. Karola Marksa 11 Fri, 2017-11-03 09:001900PLN / 1110PLN
Warszawa, ul. Złota 3/11Mon, 2017-11-06 09:001900PLN / 960PLN
Zielona Góra, ul. Reja 6Fri, 2017-11-10 09:001900PLN / 1010PLN
Zakopane ul. Jagiellońska 30 Mon, 2017-11-13 09:001900PLN / 1110PLN

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