Introduction to Advertising Training Course

Course CodeCourse Code

adintro

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works

Course OutlineCourse Outline

  • What advertising can and can’t do
  • Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan
  • Advantages and disadvantages of a range of traditional and ambient media
  • Using a rate card and booking space
  • How to brief a creative and other suppliers
  • How advertising agencies work; typical structure and key roles
  • The key elements of an advertisement; headlines, body copy, straplines
  • What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA
  • Using a response mechanism
  • Other useful tools and techniques

Bookings, Prices and EnquiriesBookings, Prices and Enquiries

Guaranteed to run even with a single delegate!
Private Classroom
 
Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote
From 2760PLN
Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet. More Information

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Private Remote
1 2760PLN
2 1630PLN
3 1253PLN
4 1065PLN
Public Classroom
From 890PLN
(74)
Public Classroom
Participants from multiple organisations. Topics usually cannot be customised

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom
1 890PLN
2 695PLN
3 630PLN
4 598PLN
Cannot find a suitable date? Choose Your Course Date >>
Too expensive? Suggest your price

Upcoming Courses

VenueCourse DateCourse Price [Remote / Classroom]
Częstochowa, ul. Wały Dwernickiego 117/121Mon, 2018-02-05 09:002760PLN / 1040PLN
Lublin, ul. Spadochroniarzy 9Wed, 2018-02-07 09:002760PLN / 940PLN
Wrocław, ul.Ludwika Rydygiera 2a/22Wed, 2018-02-07 09:002760PLN / 890PLN
Poznan, Garbary 100/63Wed, 2018-02-07 09:002760PLN / 890PLN
Łódź, ul. Tatrzańska 11Wed, 2018-02-14 09:002760PLN / 990PLN

Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
BPMN 2.0 for Business Analysts Katowice ul. Opolska 22 Mon, 2018-01-22 09:00 5940PLN / 3030PLN
Adobe Creative Cloud - Montaż video Katowice ul. Opolska 22 Mon, 2018-01-29 09:00 3861PLN / 2455PLN
DTP (InDesign, Photoshop, Illustrator, Acrobat) Kielce, ul. Warszawska 19 Mon, 2018-01-29 09:00 5940PLN / 2980PLN
Angular 4 - dobre praktyki Katowice ul. Opolska 22 Tue, 2018-01-30 09:00 7920PLN / 3450PLN
Psychology of interpersonal cooperation Wrocław, ul.Ludwika Rydygiera 2a/22 Tue, 2018-01-30 09:00 5148PLN / 1430PLN
Effective interpersonal communication with elements of assertiveness Warszawa, ul. Złota 3/11 Wed, 2018-01-31 09:00 5148PLN / 1430PLN
Agile Software Testing Zielona Góra, ul. Reja 6 Thu, 2018-02-01 09:00 4257PLN / 2629PLN
PostgreSQL Administration and Development Katowice ul. Opolska 22 Mon, 2018-02-05 09:00 7821PLN / 4007PLN
DTP (InDesign, Photoshop, Illustrator, Acrobat) Opole, Wladyslawa Reymonta 29 Mon, 2018-02-05 09:00 5940PLN / 4230PLN
Międzynarodowe Standardy Rachunkowości i Sprawozdawczości Finansowej (MSR, MSSF) (IAS, IFRS) Poznan, Garbary 100/63 Fri, 2018-02-09 09:00 3950PLN / 1188PLN
Creating and managing Web sites Katowice ul. Opolska 22 Mon, 2018-02-12 09:00 5841PLN / 3048PLN
Javascript Basics Poznan, Garbary 100/63 Tue, 2018-02-13 09:00 4455PLN / 1885PLN
Social Media - facebook, twitter, blog, youtube, google+ Rzeszów, Plac Wolności 13 Tue, 2018-02-13 09:00 1881PLN / 952PLN
SQL in Microsoft Access Kraków, ul. Rzemieślnicza 1 Thu, 2018-02-15 09:00 10266PLN / 3911PLN
Effective interpersonal communication with elements of assertiveness Gdynia, ul. Ejsmonda 2 Mon, 2018-02-19 09:00 5148PLN / 1530PLN
DTP (InDesign, Photoshop, Illustrator, Acrobat) Katowice ul. Opolska 22 Mon, 2018-03-05 09:00 5940PLN / 3730PLN
Visual Basic for Applications (VBA) in Excel - Introduction to programming Katowice ul. Opolska 22 Mon, 2018-03-05 09:00 3564PLN / 2291PLN
Certified Agile Tester Katowice ul. Opolska 22 Mon, 2018-04-02 09:00 8910PLN / 4720PLN
Perfect tester Szczecin, ul. Sienna 9 Wed, 2018-04-04 09:00 5920PLN / 2294PLN
Quality Assurance and Continuous Integration Katowice ul. Opolska 22 Thu, 2018-04-12 09:00 2673PLN / 2037PLN

Course Discounts Newsletter

We respect the privacy of your email address. We will not pass on or sell your address to others.
You can always change your preferences or unsubscribe completely.

Some of our clients