Social Media - czyli jak budować zasięgi i sprzedaż za pomocą portali Facebook, LinkedIn, YouTube, Instagram Training Course

This instructor-led, live training in Poland (online or onsite) is aimed at beginner-level to intermediate-level marketers who wish to use Facebook to advertise and market their products or services.

By the end of this training, participants will be able to:

• Set up and optimize their Facebook profile, page, and autoresponder.
• Create and manage a Facebook fan page that attracts and retains fans.
• Use Facebook ads to target and reach potential customers.
• Integrate Facebook with other services and platforms such as WordPress, Google Analytics, and email marketing.
• Use Facebook plugins and widgets to enhance their website and blog.
• Create and run contests and promotions on Facebook that generate leads and sales.
• Monitor and analyze their Facebook performance and results using statistics and analytics tools.

The objective of the course is to enable participants to gain a mastery of fundamentals of main social media platforms and their use in various industries.

This training is best suitable for people into Digital Marketing and Strategies. The training covers the concepts essential to gain a traction on the digital media. It provides the delegates with an introduction to key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO. By the end of the training we understand the importance of analytics and good strategy with suitable examples.

FlockDB is an open source distributed, fault-tolerant graph database for managing wide but shallow network graphs. It was initially used by Twitter to store relationships among users.

In this instructor-led, live training, participants will learn how to set up and use a FlockDB database to help answer social media questions such as who follows whom, who blocks whom, etc.

By the end of this training, participants will be able to:

• Install and configure FlockDB
• Understand the unique features of FlockDB, relative to other graph databases such Neo4j
• Use FlockDB to maintain a large graph dataset
• Use FlockDB together with MySQL to provide provide distributed storage capabilities
• Query, create and update extremely fast graph edges
• Scale FlockDB horizontally for use in on-line, low-latency, high throughput web environments

Audience

• Developers
• Database engineers

Format of the course

• Part lecture, part discussion, exercises and heavy hands-on practice

This training is best suited for people into Digital Marketing and Strategies.

The training covers the concepts essential to gain traction in China through digital media. It introduces key digital marketing concepts, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.

By the end of the training we understand the importance of analytics and good strategy with suitable examples.

The "Marketing and Branding on Facebook" workshop offers comprehensive training covering the selection of a social media platform, algorithms, company success stories, and practical aspects of managing Facebook pages. Participants gain skills in adapting messages, motivating employees, and effectively publishing and moderating content. The course also covers issues related to GDPR, graphic tools, setting up groups, special functions, video, competitions and crisis management.

Participants, for 7 hours of training, learn about the Google advertising ecosystem,
where to display their ads, and the benefits of specific ad formats.
The training is practical - the participants spend most of their time on the Google
Ads advertising account, where they have the opportunity to manually configure the
campaign discussed by the campaign leader.
In addition to setting up the campaign itself, participants will learn how to optimize
them later to achieve satisfactory results.

The training is conducted by a practitioner, a person who regularly conducts
advertising campaigns on Google. The last 30 minutes of the course are dedicated
to the Q&A section, during which participants will have the opportunity to get
answers to questions about advertising in Google Ads.

Target Group:
The Google Ads Basic Course is intended for people who already have a basic
knowledge of internet marketing and want to deepen it with knowledge of the
largest Google advertising tool.

What you will get out of training:

• You will learn what the possibilities in the field of internet marketing are
• You will learn the specifics of advertising platforms and the importance of both SEO and analytics
• You will also learn how to prepare a marketing strategy for yourself and your company
• You will come out knowing the specifics of building a strategy and process
• You will learn how to cooperate with other digital agencies

Skills

• Strategy preparation
• Strategy evaluation in terms of performance
• Ability to choose priority platforms in the area of activity
• Building an appropriate and effective process of cooperation with agencies and evaluation of their results

Attitudes

• Conscious management of marketing activities (internal team or agency) and preparation of digital strategies
• Confidence in the activities carried out and awareness of the steps / tests taken

Objectives of the training: acquiring the ability to select and manage cooperation with influencers and good practices of such cooperation. Methods: Lecture. Discussion. Workshops.

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

This instructor-led, live training in Poland (online or onsite) is aimed at marketing managers, marketing personnels, and entrepreneurs who wish to master the fundamentals and related tactics of Marketing.

By the end of this training, participants will be able to:

• Enhance their understanding of marketing activities.
• Implement more precise marketing mix tactics.
• Formulate and execute a marketing plan more efficiently.
• Improve their marketing skills.

Understand marketing. Touch your customers´ feelings. Prepare your own plan.

Make your marketing and business in line with customer expectations and exceed them.

This instructor-led, live training in Poland (online or onsite) is aimed at marketeers who wish to create video content and presentations with Camtasia and PowerPoint.

By the end of this training, participants will be able to:

• Create video content and share it on a video hosting platform.
• Employ assets within Camtasia such as music and icons for interactive content.
• Save on costs by producing HQ videos with Camtasia and PowerPoint.

This instructor-led, live training in Poland (online or onsite) is aimed at entrepreneurs, marketing staff, and sales staff who wish to use the power of psychology to push consumers to spend.

By the end of this training, participants will be able to implement pricing strategies and principles to set attractive and appropriate offers that sell.

This instructor-led, live training in Poland (online or onsite) is aimed at sales and marketing professionals who wish to learn various cross-selling and upselling strategies and techniques.

By the end of this training, participants will be able to:

• Learn and understand the fundamentals of selling.
• Use various techniques and strategies for selling to achieve sales targets.
• Develop and improve customer relationships.