B2B Brand Management Training Course

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Course Code

b2bbrandman

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline Course Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1093PLN
(94)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 2680PLN
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 1093PLN 2680PLN
2 877PLN 1670PLN
3 804PLN 1333PLN
4 768PLN 1165PLN
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Upcoming Courses

VenueCourse DateCourse Price [Remote / Classroom]
Zielona Góra, ul. Reja 6Tue, 2017-03-14 09:002680PLN / 1143PLN
Warszawa, ul. Złota 3/11Wed, 2017-03-15 09:002680PLN / 1093PLN
Zakopane ul. Jagiellońska 30 Thu, 2017-03-16 09:002680PLN / 1243PLN
Poznań, Garbary 100/63Fri, 2017-03-17 09:002680PLN / 1243PLN
Białystok, ul. Malmeda 1Tue, 2017-03-21 09:002680PLN / 1243PLN

Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
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Microsoft Office Excel - poziom średniozaawansowany Kraków, ul. Rzemieślnicza 1 Mon, 2017-02-27 09:00 1485PLN / 1295PLN
Working with spreadsheet in Microsoft Excel Szczecin, ul. Małopolska 23 Tue, 2017-02-28 09:00 1485PLN / 995PLN
Oracle 11g - Programowanie w PL/SQL - wprowadzenie Zielona Góra, ul. Reja 6 Tue, 2017-02-28 09:00 15048PLN / 5310PLN
DTP (InDesign, Photoshop, Illustrator, Acrobat) Rzeszów, Plac Wolności 13 Mon, 2017-03-06 09:00 5940PLN / 3730PLN
UML in Enterprise Architect (workshops) Bydgoszcz, ul. Dworcowa 94 Mon, 2017-03-06 09:00 5940PLN / 3720PLN
Bezstresowe zarządzanie sobą w czasie - jak mieć zawsze określone cele i być efektywnym w ich realizacji. Olsztyn, ul. Kajki 3/1 Tue, 2017-03-07 09:00 2772PLN / 1340PLN
Understanding Your Brand and Your Business Katowice ul. Opolska 22 Wed, 2017-03-08 09:00 15008PLN / 5598PLN
Visual Basic for Applications (VBA) in Excel - Advanced Gdynia, ul. Ejsmonda 2 Wed, 2017-03-08 09:00 2772PLN / 1974PLN
Programowanie w C# 5.0 z Visual Studio 2012 Lublin, ul. Spadochroniarzy 9 Mon, 2017-03-13 09:00 5940PLN / 2963PLN
Automatyzacja testów za pomocą Selenium Warszawa, ul. Złota 3/11 Mon, 2017-03-20 09:00 7722PLN / 3174PLN
Microsoft Office Excel - poziom średniozaawansowany Poznan, Garbary 100/63 Tue, 2017-03-21 09:00 1485PLN / 895PLN
Programowanie w ASP.NET MVC 5 Gdynia, ul. Ejsmonda 2 Wed, 2017-03-22 09:00 5841PLN / 2673PLN
Introduction to CSS3 Poznan, Garbary 100/63 Wed, 2017-03-22 09:00 1881PLN / 952PLN
Object-Oriented Analysis and Design using UML Warszawa, ul. Złota 3/11 Wed, 2017-03-22 09:00 5940PLN / 2580PLN
Visual Basic for Applications (VBA) in Excel - Advanced Gdynia, ul. Ejsmonda 2 Wed, 2017-03-29 09:00 2772PLN / 1974PLN
Working with spreadsheet in Microsoft Excel Szczecin, ul. Małopolska 23 Thu, 2017-03-30 09:00 1485PLN / 995PLN
Web Application Development in PHP Warszawa, ul. Złota 3/11 Tue, 2017-04-04 09:00 4752PLN / 1958PLN
Microsoft Office Excel - poziom średniozaawansowany Lublin, ul. Spadochroniarzy 9 Mon, 2017-04-10 09:00 1485PLN / 1195PLN
Six thinking hats by Edward de Bono Gdańsk, ul. Powstańców Warszawskich 45 Thu, 2017-04-13 09:00 5148PLN / 1926PLN
Microsoft Office Excel - poziom średniozaawansowany Olsztyn, ul. Kajki 3/1 Wed, 2017-04-26 09:00 1485PLN / 995PLN
BPMN 2.0 dla Analityków Biznesowych Wroclaw, ul.Ludwika Rydygiera 2a/22 Wed, 2017-05-17 09:00 6200PLN / 2667PLN
Adobe Photoshop Elements Gdynia, ul. Ejsmonda 2 Wed, 2017-06-07 09:00 1881PLN / 1327PLN
Adobe Photoshop Elements Gdańsk, ul. Powstańców Warszawskich 45 Wed, 2017-06-07 09:00 1881PLN / 1327PLN
Drools Rules Administration Wroclaw, ul.Ludwika Rydygiera 2a/22 Wed, 2017-06-14 09:00 21196PLN / 7023PLN

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