Plan Szkolenia
Introduction to Data Analytics for Marketing
The Importance of Data Analytics in Marketing Strategies
Installing and Configuring Tools for Data-Driven Marketing
- Tableau
- Google Analytics
- Zarget
- Instapage
- Autopilot
- Radius
- TapClicks
Using Tableau for Seeing and Understanding Data for Marketing
- Social Analytics
- Web Analytics
- Customer Data
Measuring the Impact of Your Marketing Campaigns with Google Analytics
Designing and Implementing Marketing Strategy Tests Using Zarget
Optimizing Your Marketing Spending and Tactics to Improve Results Using Instapage
Segmenting Your Marketing Audience Using Autopilot
Improving Response Rates through Predictive Modeling with Radius
Implementing Data Storytelling Using TapClicks
Summary and Conclusion
Wymagania
- No programming experience required
- Advanced computer literacy
Opinie uczestników (5)
Szkolenie prowadzone w sposób przykuwający uwagę
Karol - Centralny Ośrodek Informatyki
Szkolenie - Nagios XI Administration
Trener dostosował materiały i treści do tego, co uważał za najlepsze dla nas i udało mu się. Jakość szkolenia była doskonała.
Jorge Sanchez Hernandez - CSMART - Carnival
Szkolenie - QGIS for Geographic Information System
Przetłumaczone przez sztuczną inteligencję
I genuinely enjoyed the lots of labs and practices.
Vivian Feng - Destination Canada
Szkolenie - Data Analysis with SQL, Python and Spotfire
Professional and very practical, usuefull in a daily work
Jozefin Rékasi - SC Automobile Dacia SA
Szkolenie - Advanced Data Analysis with TIBCO Spotfire
It covered the areas i said i was interested in before the course: data relationships, using python script. Connecting to databases will be covered in the advanced module.