Understanding Your Brand and Your Business Training Course

Primary tabs

Course Language

This course is delivered in Polish or English.

Course Code

yourbb

Duration Duration

21 hours (usually 3 days including breaks)

Overview Overview

Audience

This course is designed for all staff requiring a wider view of their part of the business; their specific roles within it; and of their involvement in improving its contribution to the organisation as a whole

Format of the course

A combination of:

  • Facilitated Discussions
  • Slide Presentations
  • Exercises

By the end of the workshop, attendees will be able to:

  • Explain what “brand” is and how they can influence it
  • Understand the process for Change strategies and your company’s position within them
  • Detail the relevant principles underlying any change to a business
  • Realise the importance of Customer / Stakeholder relationships in the successful running of any business
  • Define the financial aspects of a business and of the delegates’ part of that business
  • Determine the important aspects of negotiating to ensure the best possible outcome for their part of the business

Course Outline Course Outline

Understanding “Brand”

  • What is a “brand”?
  • What is your company’s brand?
  • What can I do to influence the strength of the my company’s brand?

Basic Change Strategies

  • The need for a company’s managers constantly to assess the current status of their part of the organisation – particularly when compared with its peers and competitors – and introduce pro-active (rather than re-active) changes
  • The “STARS” model of Change Strategies and Planning

Change Management

  • How / Why previous change has gone well?
  • How / Why previous change has not gone well?
  • Lessons to be learned from previous change initiatives (in your company and elsewhere)
  • The 9 Change principles – and putting them into practice
  • Lewin’s model of Change Implementation
  • The Change Kaleidoscope

The Psychological Affects of change

  • How am I feeling now? How are my colleagues felling now?
  • How will I / they feel as a change process unfolds?

Customer / Stakeholder Relationships

  • What is a Customer?
  • What is a Stakeholder?
  • How can I get the most from each Customer / Stakeholder interaction?
  • The Service : Profit Chain

Financial Aspects of a Business

  • Financial Statements:
    • Balance Sheets
    • Profit & Loss Accounts
    • Financial Forecasts:
    • Budgets
    • Cash-Flow Forecasts
    • Business Cases

Setting Objectives

  • Vision / Mission Statements
  • Objective Setting to meet deliver the Mission Statements
  • Performance Management to exceed the agreed Objectives

Negotiating for Best Results

  • Communication in Negotiation
  • The importance of Effective Presentations
  • Different Negotiating Strategies
  • Comparing Strategies
  • Building Rapport
  • The 3-phase Negotiating Process

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 5194PLN
(81)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 5194PLN
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 15160PLN
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 5194PLN 5194PLN 15160PLN
2 4252PLN 4252PLN 9235PLN
3 3938PLN 3938PLN 7260PLN
4 3781PLN 3781PLN 6273PLN
Cannot find a suitable date? Choose Your Course Date >>
Too expensive? Suggest your price

Related Categories


Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Java Spring Kraków, ul. Rzemieślnicza 1 Mon, 2016-08-29 09:00 7039PLN / 5245PLN
Programming in WPF 4.5 Warszawa, ul. Złota 3/11 Mon, 2016-09-05 09:00 2809PLN / 1805PLN
Java Spring Szczecin, ul. Małopolska 23 Mon, 2016-09-05 09:00 7039PLN / 5044PLN
Web Application Development in PHP Szczecin, ul. Małopolska 23 Tue, 2016-09-06 09:00 2688PLN / 2081PLN
Building Web Apps using the MEAN stack Szczecin, ul. Małopolska 23 Mon, 2016-09-12 09:00 4388PLN / 3003PLN
Java Spring Gdańsk, ul. Powstańców Warszawskich 45 Mon, 2016-09-12 09:00 7039PLN / 5153PLN
Java Spring Poznan, Garbary 100/63 Mon, 2016-09-12 09:00 7039PLN / 4961PLN
Access Intermediate Bydgoszcz, ul. Dworcowa 94 Tue, 2016-09-13 09:00 1218PLN / 910PLN
Java Spring Warszawa, ul. Złota 3/11 Mon, 2016-09-19 09:00 7039PLN / 4961PLN
Java Performance Gdynia, ul. Ejsmonda 2 Mon, 2016-09-19 09:00 4150PLN / 2866PLN
Java Spring Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-09-19 09:00 7039PLN / 4961PLN
Oracle 11g - Programming with PL / SQL II Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-09-26 09:00 2363PLN / 1785PLN
BPMN 2.0 for Business Analysts Wroclaw, ul.Ludwika Rydygiera 2a/22 Tue, 2016-09-27 09:00 3110PLN / 2337PLN
ITIL® Foundation Certificate in IT Service Management Warszawa, ul. Złota 3/11 Mon, 2016-10-10 09:00 2639PLN / 2076PLN
Visual Basic for Applications (VBA) in Excel - Advanced Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-10-10 09:00 1689PLN / 1296PLN
Market Forecasting Poznan, Garbary 100/63 Thu, 2016-10-13 09:00 2936PLN / 2112PLN
Effective working with spreadsheet in Excel Rzeszów, Plac Wolności 13 Tue, 2016-10-18 09:00 918PLN / 843PLN
A Practical Guide to Successful Pricing Strategies Poznan, Garbary 100/63 Wed, 2016-10-26 09:00 1427PLN / 1093PLN
Agile Project Management with Scrum Kraków, ul. Rzemieślnicza 1 Wed, 2016-11-02 09:00 1746PLN / 1449PLN
Visual Basic for Applications (VBA) in Excel - Advanced Białystok, ul. Malmeda 1 Mon, 2016-11-14 09:00 1689PLN / 1413PLN
Graphic techniques (Adobe Photoshop, Adobe Illustrator) Wroclaw, ul.Ludwika Rydygiera 2a/22 Tue, 2016-12-06 09:00 1963PLN / 1470PLN

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Bydgoszcz, ul. Dworcowa 94Mon, 2016-09-12 09:006273PLN / 3864PLN
Rzeszów, Plac Wolności 13Tue, 2016-09-13 09:006273PLN / 3955PLN
Toruń, ul. Żeglarska 10/14Mon, 2016-09-19 09:006273PLN / 3896PLN
Kielce, ul. Warszawska 19Tue, 2016-09-20 09:006273PLN / 3955PLN
Gdynia, ul. Ejsmonda 2Wed, 2016-09-21 09:006273PLN / 3930PLN

Some of our clients