B2B Brand Management Training Course

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Course Language

This course is delivered in Polish or English.

Course Code

b2bbrandman

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline Course Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1093PLN
(81)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 1093PLN
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 2680PLN
Request quote
SelfStudy SelfStudy
Self-study courses allow you to learn at your own pace on your own time. There is no live instructor involved. The participants use recorded video, quizzes and reading at their own convenience.
Price not set yet
Register Interest

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 1093PLN 1093PLN 2680PLN
2 977PLN 877PLN 1670PLN
3 938PLN 804PLN 1333PLN
4 918PLN 768PLN 1165PLN
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Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Design Patterns in C# Wrocław, ul.Ludwika Rydygiera 2a/22 Wed, 2016-06-29 09:00 1865PLN / 1392PLN
Visual Basic for Applications (VBA) for Analysts Poznan, Garbary Mon, 2016-07-04 09:00 1912PLN / 1278PLN
Debian Administration Poznan, Garbary Mon, 2016-07-04 09:00 3157PLN / 2083PLN
Agile Project Management with Scrum Szczecin Wed, 2016-07-06 09:00 1746PLN / 1361PLN
A Practical Guide to Successful Pricing Strategies Poznan, Garbary Wed, 2016-07-06 09:00 1427PLN / 1093PLN
SQL language in MSSQL Poznan, Garbary Thu, 2016-07-07 09:00 1568PLN / 1142PLN
Excel and VBA Programming for Audit and Finance Professionals Warszawa, ul. Złota 3/11 Mon, 2016-07-11 09:00 1913PLN / 1441PLN
Forecasting with R Poznan, Garbary Thu, 2016-07-14 09:00 2188PLN / 1527PLN
Introduction to Selenium Wrocław, ul.Ludwika Rydygiera 2a/22 Thu, 2016-07-14 09:00 768PLN / 539PLN
Machine Learning Fundamentals with R Warszawa, ul. Złota 3/11 Mon, 2016-07-18 09:00 2523PLN / 1828PLN
Building Web Apps using the MEAN stack Szczecin Mon, 2016-07-18 09:00 5538PLN / 3351PLN
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ITIL®: Intermediate Lifecycle Stream: Service Strategy (SS) Kraków Tue, 2016-07-19 09:00 4338PLN / 3116PLN
Microsoft Access - download the data Poznan, Garbary Wed, 2016-07-20 09:00 1117PLN / 856PLN
Debian Administration Olsztyn, ul. Kajki 3/1 Mon, 2016-07-25 09:00 3157PLN / 2167PLN
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Data Analysis with Oracle 11g - workshop Warszawa, ul. Złota 3/11 Mon, 2016-08-01 09:00 4350PLN / 3012PLN
Web Application Development in PHP Warszawa, ul. Złota 3/11 Wed, 2016-08-03 09:00 2688PLN / 2022PLN
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Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
LublinTue, 2016-07-12 09:001165PLN / 868PLN
OpoleThu, 2016-07-14 09:001165PLN / 902PLN
Białystok, ul. Malmeda 1Tue, 2016-07-19 09:001165PLN / 843PLN
RzeszówThu, 2016-07-21 09:001165PLN / 868PLN
KrakówFri, 2016-07-22 09:001165PLN / 868PLN

Some of our clients