B2B Brand Management Training Course

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Course Code

b2bbrandman

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline Course Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1093PLN
(94)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 2680PLN
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Remote
1 1093PLN 2680PLN
2 877PLN 1670PLN
3 804PLN 1333PLN
4 768PLN 1165PLN
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Upcoming Courses

VenueCourse DateCourse Price [Remote / Classroom]
Warszawa, ul. Złota 3/11Tue, 2017-02-07 09:002680PLN / 1093PLN
Opole, Wladyslawa Reymonta 29Fri, 2017-02-10 09:002680PLN / 1343PLN
Katowice ul. Opolska 22Mon, 2017-02-13 09:002680PLN / 1243PLN
Kraków, ul. Rzemieślnicza 1Mon, 2017-02-13 09:002680PLN / 1293PLN
Poznan, Garbary 100/63Wed, 2017-02-15 09:002680PLN / 1093PLN

Course Discounts

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C#.Net Olsztyn, ul. Kajki 3/1 Mon, 2017-02-06 09:00 25047PLN / 8840PLN
Creating and managing Web sites Olsztyn, ul. Kajki 3/1 Mon, 2017-02-06 09:00 5841PLN / 2548PLN
Java Performance Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2017-02-06 09:00 9801PLN / 3000PLN
Adobe Photoshop Gdynia, ul. Ejsmonda 2 Mon, 2017-02-06 09:00 1881PLN / 1452PLN
Psychologiczne aspekty zarządzania zespołem IT – psychologia zespołu Scrum agile Toruń, ul. Żeglarska 10/14 Mon, 2017-02-06 09:00 5742PLN / 2340PLN
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Team Building and Management Szczecin, ul. Małopolska 23 Tue, 2017-02-14 09:00 5346PLN / 1569PLN
Microsoft Access - download the data Poznan, Garbary 100/63 Thu, 2017-02-16 09:00 2475PLN / 1225PLN
OCUP2 UML 2.5 Certification - Foundation Exam Preparation Warszawa, ul. Złota 3/11 Mon, 2017-02-20 09:00 7000PLN / 2933PLN
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Introduction to CSS3 Poznan, Garbary 100/63 Wed, 2017-03-22 09:00 1881PLN / 952PLN

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