B2B Brand Management Training Course

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Course Language

This course is delivered in Polish or English.

Course Code

b2bbrandman

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline Course Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Max firing count for all rules reached!
Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1093PLN
(85)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 1093PLN
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 2680PLN
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 1093PLN 1093PLN 2680PLN
2 877PLN 877PLN 1670PLN
3 804PLN 804PLN 1333PLN
4 768PLN 768PLN 1165PLN
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Web Application Development in PHP Warszawa, ul. Złota 3/11 Wed, 2016-08-03 09:00 2688PLN / 2022PLN
Oracle 11g - Programming with PL / SQL II Kraków, ul. Rzemieślnicza 1 Mon, 2016-08-08 09:00 PLN / PLN
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Python Programming Gdańsk, ul. Powstańców Warszawskich 45 Tue, 2016-08-09 09:00 5790PLN / 3908PLN
Programowanie w języku C# Poznan, Garbary 100/63 Tue, 2016-08-09 09:00 2188PLN / 1475PLN
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Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Opole, Wladyslawa Reymonta 29Tue, 2016-08-16 09:001165PLN / 902PLN
Kraków, ul. Rzemieślnicza 1Tue, 2016-08-16 09:00PLN / PLN
Kielce, ul. Warszawska 19Wed, 2016-08-17 09:001165PLN / 868PLN
Gdańsk, ul. Powstańców Warszawskich 45Wed, 2016-08-17 09:001165PLN / 843PLN
Toruń, ul. Żeglarska 10/14Wed, 2016-08-17 09:001165PLN / 835PLN

Some of our clients