B2B Brand Management Training Course

Primary tabs

Course Language

This course is delivered in Polish or English.

Course Code

b2bbrandman

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline Course Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1093PLN
(83)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 1093PLN
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 2680PLN
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 1093PLN 1093PLN 2680PLN
2 877PLN 877PLN 1670PLN
3 804PLN 804PLN 1333PLN
4 768PLN 768PLN 1165PLN
Cannot find a suitable date? Choose Your Course Date >>
Too expensive? Suggest your price

Related Categories


Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
R Warszawa, ul. Złota 3/11 Wed, 2016-09-28 09:00 7588PLN / 4850PLN
Administracja serwerem Apache Tomcat Kraków, ul. Rzemieślnicza 1 Mon, 2016-10-03 09:00 2344PLN / 1736PLN
Programming in Scala Poznan, Garbary 100/63 Tue, 2016-10-04 09:00 3479PLN / 2114PLN
Web Application Development in PHP Szczecin, ul. Małopolska 23 Tue, 2016-10-04 09:00 2688PLN / 2081PLN
Introduction to Linux Poznan, Garbary 100/63 Tue, 2016-10-04 09:00 1640PLN / 1100PLN
Visual Basic for Applications (VBA) in Excel - Introduction to programming Warszawa, ul. Złota 3/11 Tue, 2016-10-04 09:00 1941PLN / 1504PLN
Docker for Developers and System Administrators Gdańsk, ul. Powstańców Warszawskich 45 Wed, 2016-10-05 09:00 2507PLN / 1963PLN
Adobe InDesign Lublin, ul. Spadochroniarzy 9 Wed, 2016-10-05 09:00 1220PLN / 1144PLN
ITIL® Foundation Certificate in IT Service Management Warszawa, ul. Złota 3/11 Mon, 2016-10-10 09:00 2639PLN / 2076PLN
Visual Basic for Applications (VBA) in Excel - Advanced Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-10-10 09:00 1689PLN / 1296PLN
Market Forecasting Poznan, Garbary 100/63 Thu, 2016-10-13 09:00 2936PLN / 2112PLN
ITIL® Foundation Certificate in IT Service Management Łódź, ul. Tatrzańska 11 Mon, 2016-10-17 09:00 2639PLN / 2160PLN
Excel and VBA Programming for Audit and Finance Professionals Katowice ul. Opolska 22 Mon, 2016-10-17 09:00 1941PLN / 1682PLN
Effective working with spreadsheet in Excel Rzeszów, Plac Wolności 13 Tue, 2016-10-18 09:00 598PLN / 737PLN
Market Forecasting Warszawa, ul. Złota 3/11 Wed, 2016-10-19 09:00 2936PLN / 2112PLN
ITIL® Foundation Certificate in IT Service Management Szczecin, ul. Małopolska 23 Wed, 2016-10-19 09:00 2639PLN / 2134PLN
Podstawy inżynierii wymagań i analizy Gliwice ul. Karola Marksa 11 Thu, 2016-10-20 09:00 2735PLN / 1967PLN
A Practical Guide to Successful Pricing Strategies Poznan, Garbary 100/63 Wed, 2016-10-26 09:00 1427PLN / 1093PLN
Creating and delivering presentations in Power Point (social skills workshop) Poznan, Garbary 100/63 Thu, 2016-10-27 09:00 1572PLN / 1121PLN
Agile Project Management with Scrum Kraków, ul. Rzemieślnicza 1 Wed, 2016-11-02 09:00 1746PLN / 1449PLN
Agile Project Management with Scrum Poznan, Garbary 100/63 Mon, 2016-11-07 09:00 1746PLN / 1315PLN
Administration of Linux System Olsztyn, ul. Kajki 3/1 Tue, 2016-11-08 09:00 1940PLN / 1509PLN
SQL Fundamentals Warszawa, ul. Złota 3/11 Wed, 2016-11-09 09:00 1358PLN / 853PLN
Excel For Statistical Data Analysis Warszawa, ul. Złota 3/11 Mon, 2016-11-14 09:00 1343PLN / 1031PLN
Visual Basic for Applications (VBA) in Excel - Advanced Białystok, ul. Malmeda 1 Mon, 2016-11-14 09:00 1689PLN / 1413PLN
Python Programming Szczecin, ul. Małopolska 23 Tue, 2016-11-15 09:00 5790PLN / 3824PLN
Creating and managing Web sites Kraków, ul. Rzemieślnicza 1 Mon, 2016-11-21 09:00 3410PLN / 2836PLN
Graphic techniques (Adobe Photoshop, Adobe Illustrator) Wroclaw, ul.Ludwika Rydygiera 2a/22 Tue, 2016-12-06 09:00 1963PLN / 1470PLN

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Rzeszów, Plac Wolności 13Wed, 2016-10-12 09:001165PLN / 868PLN
Kraków, ul. Rzemieślnicza 1Wed, 2016-10-12 09:001165PLN / 885PLN
Gdynia, ul. Ejsmonda 2Thu, 2016-10-13 09:001165PLN / 845PLN
Bielsko-Biała, Al. Armii Krajowej 220Fri, 2016-10-14 09:001165PLN / 868PLN
Gdańsk, ul. Powstańców Warszawskich 45Mon, 2016-10-17 09:001165PLN / 843PLN

Some of our clients