B2B Brand Management Training Course

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Course Language

This course is delivered in Polish or English.

Course Code

b2bbrandman

Duration Duration

7 hours (usually 1 day including breaks)

Requirements Requirements

None

Overview Overview

A lot of courses deal with Brand Management but only few of them focuses on Business to Business branding. This course focuses on B2B branding which is substantially different from B2C brand management.

Course Outline Course Outline

B2B Branding Characteristics

  • Differences between B2C and B2B branding
  • B2B brand Relevance
  • Power of the Business Brand

B2B Branding Dimensions

  • Brand Distinction
  • Brand Communication
  • Brand Evaluation
  • Brand Specialities

B2B Branding Process

  • Brand Planning
  • Brand Analysis
  • Brand Strategy
  • Brand Building
  • Brand Audit

B2B Success Stories

  • Samsung
  • IBM
  • Siemens
  • Lenovo

Branding Pitfalls

  • Is a brand something you own?
  • Do brands take care of themselves?
  • Brand Awareness vs. Brand Relevance
  • Can Outsiders do your brand job?

Branding in Big Picture

  • Corporate Social Responsibility
  • Branding in East Asia
  • Design and Branding
  • Brand Leadership

Guaranteed to run even with a single delegate!
Public Classroom Public Classroom
Participants from multiple organisations. Topics usually cannot be customised
From 1093PLN
(88)
Private Classroom Private Classroom
Participants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
From 1093PLN
Request quote
Private Remote Private Remote
The instructor and the participants are in two different physical locations and communicate via the Internet
From 2680PLN
Request quote

The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.

Number of Delegates Public Classroom Private Classroom Private Remote
1 1093PLN 1093PLN 2680PLN
2 877PLN 877PLN 1670PLN
3 804PLN 804PLN 1333PLN
4 768PLN 768PLN 1165PLN
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Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Java Spring Kraków, ul. Rzemieślnicza 1 Mon, 2016-08-29 09:00 7039PLN / 5245PLN
Java Spring Szczecin, ul. Małopolska 23 Mon, 2016-09-05 09:00 7039PLN / 5044PLN
Programming in WPF 4.5 Warszawa, ul. Złota 3/11 Mon, 2016-09-05 09:00 2809PLN / 1805PLN
Web Application Development in PHP Szczecin, ul. Małopolska 23 Tue, 2016-09-06 09:00 2688PLN / 2081PLN
Building Web Apps using the MEAN stack Szczecin, ul. Małopolska 23 Mon, 2016-09-12 09:00 4388PLN / 3003PLN
Java Spring Gdańsk, ul. Powstańców Warszawskich 45 Mon, 2016-09-12 09:00 7039PLN / 5153PLN
Java Spring Poznan, Garbary 100/63 Mon, 2016-09-12 09:00 7039PLN / 4961PLN
Access Intermediate Bydgoszcz, ul. Dworcowa 94 Tue, 2016-09-13 09:00 1218PLN / 910PLN
Java Spring Warszawa, ul. Złota 3/11 Mon, 2016-09-19 09:00 7039PLN / 4961PLN
Java Performance Gdynia, ul. Ejsmonda 2 Mon, 2016-09-19 09:00 4150PLN / 2866PLN
Java Spring Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-09-19 09:00 7039PLN / 4961PLN
BPMN 2.0 for Business Analysts Wroclaw, ul.Ludwika Rydygiera 2a/22 Tue, 2016-09-27 09:00 3110PLN / 2337PLN
ITIL® Foundation Certificate in IT Service Management Warszawa, ul. Złota 3/11 Mon, 2016-10-10 09:00 2639PLN / 2076PLN
Visual Basic for Applications (VBA) in Excel - Advanced Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-10-10 09:00 1689PLN / 1296PLN
Market Forecasting Poznan, Garbary 100/63 Thu, 2016-10-13 09:00 2936PLN / 2112PLN
Effective working with spreadsheet in Excel Rzeszów, Plac Wolności 13 Tue, 2016-10-18 09:00 918PLN / 843PLN
A Practical Guide to Successful Pricing Strategies Poznan, Garbary 100/63 Wed, 2016-10-26 09:00 1427PLN / 1093PLN
Agile Project Management with Scrum Kraków, ul. Rzemieślnicza 1 Wed, 2016-11-02 09:00 1746PLN / 1449PLN
Visual Basic for Applications (VBA) in Excel - Advanced Białystok, ul. Malmeda 1 Mon, 2016-11-14 09:00 1689PLN / 1413PLN

Upcoming Courses

VenueCourse DateCourse Price [Remote/Classroom]
Olsztyn, ul. Kajki 3/1Tue, 2016-09-13 09:001165PLN / 835PLN
Białystok, ul. Malmeda 1Wed, 2016-09-14 09:001165PLN / 843PLN
Zakopane ul. Jagiellońska 30 Thu, 2016-09-15 09:001165PLN / 868PLN
Poznan, Garbary 100/63Mon, 2016-09-19 09:001165PLN / 802PLN
Opole, Wladyslawa Reymonta 29Mon, 2016-09-19 09:001165PLN / 902PLN

Some of our clients