Advertising Training Courses

Advertising Training

Advertising Courses

Advertising Course Outlines

Code Name Duration Overview
netmrk Using The Internet As A Marketing Channel For Businesses 14 hours Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]? Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share. The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective. Benefits of attending this comprehensive course will include : Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues Getting simply stated, armed with the practical, down to earth, tried and tested information Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition Why should you attend? The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar. Theory into Practice The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies. Some of the sections & subject matter of the seminar are as follows: Engaging customers via the corporate website Social Media Marketing Mobile Marketing Video Marketing Audio Marketing Pay per click traffic vs/in conjunction with organic traffic generation Outsourcing traffic generation vs PPc fees Developing traffic generation via natural organic search listings Bringing clients into the lead generation funnel via the internet Building a database of potential clients Auto responder systems Generating market research subjects Educating users in exchange for customer information Online membership sites Provision of online manuals and training List segmentation Identifying potential buyers Dominating the search engines Getting into the mind of the internet user Keyword research SERPS [search engine ranking positionings] for all major product categories Natural organic traffic Link Popularity / Link Reputation Move clients from online to offline Use of lead generation details Engaging clients in various online stages Selling at the top of the funnel Cycles of online and offline communication Affiliate and joint venture marketing Engaging with partner organizations Managing the relationship Making use of customer list Affiliate marketing Joint venture marketing Social media as part of the overall business strategy Generating traffic via social media presence Which social media sites to focus on Content Delivery Using lead generation to guide clients through the marketing funnel Engaging with different types of content
adintro Introduction to Advertising 7 hours This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works What advertising can and can’t do Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan Advantages and disadvantages of a range of traditional and ambient media Using a rate card and booking space How to brief a creative and other suppliers How advertising agencies work; typical structure and key roles The key elements of an advertisement; headlines, body copy, straplines What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA Using a response mechanism Other useful tools and techniques

Upcoming Courses

CourseCourse DateCourse Price [Remote / Classroom]
Introduction to Advertising - Łódź, ul. Tatrzańska 11Mon, 2017-02-06 09:002760PLN / 990PLN
Using The Internet As A Marketing Channel For Businesses - Warszawa, ul. Złota 3/11Mon, 2017-02-06 09:006000PLN / 3400PLN
Introduction to Advertising - Tarnów ul. Kościuszki 10 Mon, 2017-02-06 09:002760PLN / 1040PLN
Using The Internet As A Marketing Channel For Businesses - Katowice ul. Opolska 22Mon, 2017-02-06 09:006000PLN / 3700PLN
Introduction to Advertising - Bydgoszcz, ul. Dworcowa 94Thu, 2017-02-09 09:002760PLN / 940PLN

Other regions

Weekend Advertising courses, Evening Advertising training, Advertising boot camp, Advertising instructor-led , Advertising one on one training , Advertising private courses, Advertising trainer , Advertising training courses, Advertising instructor,Weekend Advertising training, Advertising coaching, Evening Advertising courses, Advertising on-site

Course Discounts

Course Venue Course Date Course Price [Remote / Classroom]
Angular JavaScript Poznan, Garbary 100/63 Mon, 2017-01-23 09:00 7425PLN / 3275PLN
Container management with Docker Zielona Góra, ul. Reja 6 Mon, 2017-01-23 09:00 8910PLN / 3720PLN
Comprehensive Git Kraków, ul. Rzemieślnicza 1 Mon, 2017-01-23 09:00 5841PLN / 3147PLN
Building Web Apps using the MEAN stack Poznan, Garbary 100/63 Mon, 2017-01-30 09:00 14652PLN / 5440PLN
Adobe Photoshop Elements Katowice ul. Opolska 22 Mon, 2017-01-30 09:00 1881PLN / 1327PLN
Psychologiczne aspekty zarządzania zespołem IT – psychologia zespołu Scrum agile Toruń, ul. Żeglarska 10/14 Mon, 2017-02-06 09:00 5742PLN / 2340PLN
Programming in C++ Warszawa, ul. Złota 3/11 Mon, 2017-02-06 09:00 5445PLN / 2815PLN
Visual Basic for Applications (VBA) in Excel (intermediate level) Warszawa, ul. Złota 3/11 Mon, 2017-02-06 09:00 2376PLN / 1192PLN
C#.Net Olsztyn, ul. Kajki 3/1 Mon, 2017-02-06 09:00 25047PLN / 8840PLN
Java Performance Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2017-02-06 09:00 9801PLN / 3000PLN
Creating and managing Web sites Olsztyn, ul. Kajki 3/1 Mon, 2017-02-06 09:00 5841PLN / 2548PLN
Adobe Photoshop Gdynia, ul. Ejsmonda 2 Mon, 2017-02-06 09:00 1881PLN / 1452PLN
Marketing Analytics using R Gdańsk, ul. Powstańców Warszawskich 45 Wed, 2017-02-08 09:00 11880PLN / 5010PLN
Team Building and Management Szczecin, ul. Małopolska 23 Tue, 2017-02-14 09:00 5346PLN / 1569PLN
Microsoft Access - download the data Poznan, Garbary 100/63 Thu, 2017-02-16 09:00 2475PLN / 1225PLN
OCUP2 UML 2.5 Certification - Foundation Exam Preparation Warszawa, ul. Złota 3/11 Mon, 2017-02-20 09:00 7000PLN / 2933PLN
Programming in ASP.NET MVC 5 Gdynia, ul. Ejsmonda 2 Mon, 2017-02-20 09:00 5841PLN / 2673PLN
Working with spreadsheet in Microsoft Excel Szczecin, ul. Małopolska 23 Tue, 2017-02-28 09:00 1485PLN / 995PLN
Introduction to CSS3 Poznan, Garbary 100/63 Wed, 2017-03-22 09:00 1881PLN / 952PLN

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