Advertising Training Courses

Advertising Training

Advertising Courses

Advertising Course Outlines

ID Name Duration Overview
51775 Introduction to Advertising 7 hours This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works What advertising can and can’t do Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan Advantages and disadvantages of a range of traditional and ambient media Using a rate card and booking space How to brief a creative and other suppliers How advertising agencies work; typical structure and key roles The key elements of an advertisement; headlines, body copy, straplines What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA Using a response mechanism Other useful tools and techniques
51811 Using The Internet As A Marketing Channel For Businesses 14 hours Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]? Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share. The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective. Benefits of attending this comprehensive course will include : Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues Getting simply stated, armed with the practical, down to earth, tried and tested information Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition Why should you attend? The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar. Theory into Practice The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies. Some of the sections & subject matter of the seminar are as follows: Engaging customers via the corporate website Social Media Marketing Mobile Marketing Video Marketing Audio Marketing Pay per click traffic vs/in conjunction with organic traffic generation Outsourcing traffic generation vs PPc fees Developing traffic generation via natural organic search listings Bringing clients into the lead generation funnel via the internet Building a database of potential clients Auto responder systems Generating market research subjects Educating users in exchange for customer information Online membership sites Provision of online manuals and training List segmentation Identifying potential buyers Dominating the search engines Getting into the mind of the internet user Keyword research SERPS [search engine ranking positionings] for all major product categories Natural organic traffic Link Popularity / Link Reputation Move clients from online to offline Use of lead generation details Engaging clients in various online stages Selling at the top of the funnel Cycles of online and offline communication Affiliate and joint venture marketing Engaging with partner organizations Managing the relationship Making use of customer list Affiliate marketing Joint venture marketing Social media as part of the overall business strategy Generating traffic via social media presence Which social media sites to focus on Content Delivery Using lead generation to guide clients through the marketing funnel Engaging with different types of content

Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Java Spring Kraków, ul. Rzemieślnicza 1 Mon, 2016-08-29 09:00 7039PLN / 5245PLN
Programming in WPF 4.5 Warszawa, ul. Złota 3/11 Mon, 2016-09-05 09:00 2809PLN / 1805PLN
Java Spring Szczecin, ul. Małopolska 23 Mon, 2016-09-05 09:00 7039PLN / 5044PLN
Web Application Development in PHP Szczecin, ul. Małopolska 23 Tue, 2016-09-06 09:00 2688PLN / 2081PLN
Building Web Apps using the MEAN stack Szczecin, ul. Małopolska 23 Mon, 2016-09-12 09:00 4388PLN / 3003PLN
Java Spring Gdańsk, ul. Powstańców Warszawskich 45 Mon, 2016-09-12 09:00 7039PLN / 5153PLN
Java Spring Poznan, Garbary 100/63 Mon, 2016-09-12 09:00 7039PLN / 4961PLN
Access Intermediate Bydgoszcz, ul. Dworcowa 94 Tue, 2016-09-13 09:00 1218PLN / 910PLN
Java Spring Warszawa, ul. Złota 3/11 Mon, 2016-09-19 09:00 7039PLN / 4961PLN
Java Performance Gdynia, ul. Ejsmonda 2 Mon, 2016-09-19 09:00 4150PLN / 2866PLN
Java Spring Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-09-19 09:00 7039PLN / 4961PLN
Oracle 11g - Programming with PL / SQL II Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-09-26 09:00 2363PLN / 1785PLN
BPMN 2.0 for Business Analysts Wroclaw, ul.Ludwika Rydygiera 2a/22 Tue, 2016-09-27 09:00 3110PLN / 2337PLN
ITIL® Foundation Certificate in IT Service Management Warszawa, ul. Złota 3/11 Mon, 2016-10-10 09:00 2639PLN / 2076PLN
Visual Basic for Applications (VBA) in Excel - Advanced Wroclaw, ul.Ludwika Rydygiera 2a/22 Mon, 2016-10-10 09:00 1689PLN / 1296PLN
Market Forecasting Poznan, Garbary 100/63 Thu, 2016-10-13 09:00 2936PLN / 2112PLN
Effective working with spreadsheet in Excel Rzeszów, Plac Wolności 13 Tue, 2016-10-18 09:00 918PLN / 843PLN
A Practical Guide to Successful Pricing Strategies Poznan, Garbary 100/63 Wed, 2016-10-26 09:00 1427PLN / 1093PLN
Agile Project Management with Scrum Kraków, ul. Rzemieślnicza 1 Wed, 2016-11-02 09:00 1746PLN / 1449PLN
Visual Basic for Applications (VBA) in Excel - Advanced Białystok, ul. Malmeda 1 Mon, 2016-11-14 09:00 1689PLN / 1413PLN
Graphic techniques (Adobe Photoshop, Adobe Illustrator) Wroclaw, ul.Ludwika Rydygiera 2a/22 Tue, 2016-12-06 09:00 1963PLN / 1470PLN

Upcoming Courses

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