Advertising Training Courses

Advertising Training

Advertising Courses

Advertising Course Outlines

ID Name Duration Overview
51775 Introduction to Advertising 7 hours This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works What advertising can and can’t do Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan Advantages and disadvantages of a range of traditional and ambient media Using a rate card and booking space How to brief a creative and other suppliers How advertising agencies work; typical structure and key roles The key elements of an advertisement; headlines, body copy, straplines What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA Using a response mechanism Other useful tools and techniques
51811 Using The Internet As A Marketing Channel For Businesses 14 hours Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]? Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share. The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective. Benefits of attending this comprehensive course will include : Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues Getting simply stated, armed with the practical, down to earth, tried and tested information Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition Why should you attend? The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar. Theory into Practice The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies. Some of the sections & subject matter of the seminar are as follows: Engaging customers via the corporate website Social Media Marketing Mobile Marketing Video Marketing Audio Marketing Pay per click traffic vs/in conjunction with organic traffic generation Outsourcing traffic generation vs PPc fees Developing traffic generation via natural organic search listings Bringing clients into the lead generation funnel via the internet Building a database of potential clients Auto responder systems Generating market research subjects Educating users in exchange for customer information Online membership sites Provision of online manuals and training List segmentation Identifying potential buyers Dominating the search engines Getting into the mind of the internet user Keyword research SERPS [search engine ranking positionings] for all major product categories Natural organic traffic Link Popularity / Link Reputation Move clients from online to offline Use of lead generation details Engaging clients in various online stages Selling at the top of the funnel Cycles of online and offline communication Affiliate and joint venture marketing Engaging with partner organizations Managing the relationship Making use of customer list Affiliate marketing Joint venture marketing Social media as part of the overall business strategy Generating traffic via social media presence Which social media sites to focus on Content Delivery Using lead generation to guide clients through the marketing funnel Engaging with different types of content

Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Creating and managing Web sites Wrocław, ul.Ludwika Rydygiera 2a/22 Mon, 2016-06-27 09:00 3410PLN / 2555PLN
Programming in C Gdynia Mon, 2016-06-27 09:00 1590PLN / 1143PLN
Distributed Messaging with Apache Kafka Katowice Mon, 2016-06-27 09:30 4998PLN / 3288PLN
Social Media - facebook, twitter, blog, youtube, google+ Poznan, Garbary Tue, 2016-06-28 09:00 1070PLN / 873PLN
Design Patterns in C# Wrocław, ul.Ludwika Rydygiera 2a/22 Wed, 2016-06-29 09:00 1865PLN / 1392PLN
Visual Basic for Applications (VBA) for Analysts Poznan, Garbary Mon, 2016-07-04 09:00 1912PLN / 1278PLN
Debian Administration Poznan, Garbary Mon, 2016-07-04 09:00 3157PLN / 2083PLN
Agile Project Management with Scrum Szczecin Wed, 2016-07-06 09:00 1746PLN / 1361PLN
A Practical Guide to Successful Pricing Strategies Poznan, Garbary Wed, 2016-07-06 09:00 1427PLN / 1093PLN
SQL language in MSSQL Poznan, Garbary Thu, 2016-07-07 09:00 1568PLN / 1142PLN
Excel and VBA Programming for Audit and Finance Professionals Warszawa, ul. Złota 3/11 Mon, 2016-07-11 09:00 1913PLN / 1441PLN
Forecasting with R Poznan, Garbary Thu, 2016-07-14 09:00 2188PLN / 1527PLN
Introduction to Selenium Wrocław, ul.Ludwika Rydygiera 2a/22 Thu, 2016-07-14 09:00 768PLN / 539PLN
Machine Learning Fundamentals with R Warszawa, ul. Złota 3/11 Mon, 2016-07-18 09:00 2523PLN / 1828PLN
Building Web Apps using the MEAN stack Szczecin Mon, 2016-07-18 09:00 5538PLN / 3351PLN
Administracja bazą danych Microsoft SQL Server 2012 Toruń, ul. Żeglarska 10/14 Mon, 2016-07-18 09:00 2509PLN / 1653PLN
ITIL®: Intermediate Lifecycle Stream: Service Strategy (SS) Kraków Tue, 2016-07-19 09:00 4338PLN / 3116PLN
Microsoft Access - download the data Poznan, Garbary Wed, 2016-07-20 09:00 1117PLN / 856PLN
Debian Administration Olsztyn, ul. Kajki 3/1 Mon, 2016-07-25 09:00 3157PLN / 2167PLN
Python Programming Warszawa, ul. Złota 3/11 Mon, 2016-08-01 09:00 5790PLN / 3753PLN
Data Analysis with Oracle 11g - workshop Warszawa, ul. Złota 3/11 Mon, 2016-08-01 09:00 4350PLN / 3012PLN
Web Application Development in PHP Warszawa, ul. Złota 3/11 Wed, 2016-08-03 09:00 2688PLN / 2022PLN
Zapewnienie jakości oprogramowania – przegląd metodyk Warszawa, ul. Złota 3/11 Tue, 2016-08-09 09:00 2735PLN / 1863PLN
Oracle 11g - Programming with PL / SQL II Wrocław, ul.Ludwika Rydygiera 2a/22 Wed, 2016-08-10 09:00 2363PLN / 1785PLN
Stress management Warszawa, ul. Złota 3/11 Thu, 2016-08-18 09:00 2112PLN / 1212PLN
Programming in WPF 4.5 Warszawa, ul. Złota 3/11 Mon, 2016-09-05 09:00 2359PLN / 1355PLN
BPMN 2.0 for Business Analysts Wrocław, ul.Ludwika Rydygiera 2a/22 Tue, 2016-09-27 09:00 3110PLN / 2337PLN
Visual Basic for Applications (VBA) in Excel - Advanced Białystok, ul. Malmeda 1 Mon, 2016-11-14 09:00 1689PLN / 1413PLN

Upcoming Courses

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