Advertising Training Courses

Advertising Training

Advertising Courses

Advertising Course Outlines

ID Name Duration Overview
51775 Introduction to Advertising 7 hours This one day course is designed for anyone who wants to manage and/or produce their own advertising effectively or is new to a marketing function and needs to understand how advertising works What advertising can and can’t do Setting advertising objectives, identifying the right audience and structuring an appropriate campaign plan Advantages and disadvantages of a range of traditional and ambient media Using a rate card and booking space How to brief a creative and other suppliers How advertising agencies work; typical structure and key roles The key elements of an advertisement; headlines, body copy, straplines What makes messages effective; using features, advantages and benefits; positioning; the principles of AIDA Using a response mechanism Other useful tools and techniques
51811 Using The Internet As A Marketing Channel For Businesses 14 hours Why Focus On Using The Internet As A Marketing Channel [for Promotion & Consumption of your products and/or services]? Your company may have a superior product in terms of Brand Recognition, Pricing & Usability however - without giving adequate attention to the path that the product takes before it end up in the hands of the end user; your organization can quickly find itself losing significant market share. The internet is becoming increasingly involved in the purchasing decisions of the end user. The internet can be both a strategic Promotion as well as Consumption channel. The challenge however is for organizations to incorporate the internet into the corporate plans from a strategic perspective. Benefits of attending this comprehensive course will include : Learning practical tips how to stabilize existing client bases, acquire new customers and ultimately drive revenues Getting simply stated, armed with the practical, down to earth, tried and tested information Enabling the organizations to modify and extend their strategies & Tactics as appropriate in order to separate themselves from the competition Why should you attend? The overall effective use of the internet as a channel to market works in conjunction with the existing components of the Business strategy, such as Branding, Pricing, the USP & specific target Market segments in order to ultimately sell more to existing customers as well as acquiring new ones. As the focus of this program extends far beyond the standard practice of a company having a website and employing an agency to run Pay Per click campaigns all those involved with the Sales, Marketing and Support functions of the organisation will gain from exposing themselves to the content of the seminar. Theory into Practice The program examines and challenges key existing offline Marketing strategies & tactics and makes use of discussion and analysis as a foundation of how to incorporate them with full use of the internet and the New Technologies as a marketing channel. Attendees will be given practical examples, tools and techniques which will help them to strengthen and bolster existing plans by incorporating the internet into Business and Marketing strategies, making use of the new technologies. Some of the sections & subject matter of the seminar are as follows: Engaging customers via the corporate website Social Media Marketing Mobile Marketing Video Marketing Audio Marketing Pay per click traffic vs/in conjunction with organic traffic generation Outsourcing traffic generation vs PPc fees Developing traffic generation via natural organic search listings Bringing clients into the lead generation funnel via the internet Building a database of potential clients Auto responder systems Generating market research subjects Educating users in exchange for customer information Online membership sites Provision of online manuals and training List segmentation Identifying potential buyers Dominating the search engines Getting into the mind of the internet user Keyword research SERPS [search engine ranking positionings] for all major product categories Natural organic traffic Link Popularity / Link Reputation Move clients from online to offline Use of lead generation details Engaging clients in various online stages Selling at the top of the funnel Cycles of online and offline communication Affiliate and joint venture marketing Engaging with partner organizations Managing the relationship Making use of customer list Affiliate marketing Joint venture marketing Social media as part of the overall business strategy Generating traffic via social media presence Which social media sites to focus on Content Delivery Using lead generation to guide clients through the marketing funnel Engaging with different types of content

Course Discounts

Course Venue Course Date Course Price [Remote/Classroom]
Building Web Apps using the MEAN stack Kraków, ul. Rzemieślnicza 1 Mon, 2016-10-24 09:00 14652PLN / 6440PLN
ITIL® Foundation Certificate in IT Service Management Zielona Góra, ul. Reja 6 Mon, 2016-10-24 09:00 4554PLN / 2320PLN
Apache Tomcat and Java EE Administration Warszawa, ul. Złota 3/11 Mon, 2016-10-24 09:00 5178PLN / 1894PLN
Market Forecasting Kraków, ul. Rzemieślnicza 1 Tue, 2016-10-25 09:00 5742PLN / 2714PLN
A Practical Guide to Successful Pricing Strategies Poznan, Garbary 100/63 Wed, 2016-10-26 09:00 3366PLN / 1883PLN
Design Patterns in C# Bielsko-Biała, Al. Armii Krajowej 220 Wed, 2016-10-26 09:00 3861PLN / 2130PLN
Creating and delivering presentations in Power Point (social skills workshop) Poznan, Garbary 100/63 Thu, 2016-10-27 09:00 3346PLN / 1414PLN
Agile Project Management with Scrum Kraków, ul. Rzemieślnicza 1 Wed, 2016-11-02 09:00 3386PLN / 1929PLN
Understanding Windows Communication Foundation (WCF) Szczecin, ul. Małopolska 23 Wed, 2016-11-02 09:00 10266PLN / 3611PLN
Python Programming Szczecin, ul. Małopolska 23 Mon, 2016-11-07 09:00 N/A / 5434PLN
Agile Project Management with Scrum Poznan, Garbary 100/63 Mon, 2016-11-07 09:00 3386PLN / 1529PLN
Business Analysis, BABOK V3.0 and IIBA Certification Preparation Katowice ul. Opolska 22 Mon, 2016-11-07 09:00 9405PLN / 5753PLN
Adobe InDesign Lublin, ul. Spadochroniarzy 9 Mon, 2016-11-07 09:00 1881PLN / 1327PLN
Administration of Linux System Olsztyn, ul. Kajki 3/1 Tue, 2016-11-08 09:00 3861PLN / 1920PLN
SQL Fundamentals Warszawa, ul. Złota 3/11 Wed, 2016-11-09 09:00 3663PLN / 1510PLN
Adobe Illustrator Katowice ul. Opolska 22 Wed, 2016-11-09 09:00 2871PLN / 1848PLN
Excel For Statistical Data Analysis Warszawa, ul. Złota 3/11 Mon, 2016-11-14 09:00 2673PLN / 1291PLN
Visual Basic for Applications (VBA) in Excel - Advanced Białystok, ul. Malmeda 1 Mon, 2016-11-14 09:00 3455PLN / 2202PLN
Social Media - facebook, twitter, blog, youtube, google+ Gdynia, ul. Ejsmonda 2 Mon, 2016-11-14 09:00 1881PLN / 1102PLN
Apache Web Server Administration Kraków, ul. Rzemieślnicza 1 Tue, 2016-11-15 09:00 4732PLN / 3177PLN
SQL in MySQL Gdynia, ul. Ejsmonda 2 Thu, 2016-11-17 09:00 2851PLN / 1413PLN
OCUP2 UML 2.5 Certification - Intermediate Exam Preparation Wroclaw, ul.Ludwika Rydygiera 2a/22 Thu, 2016-11-17 09:00 5148PLN / 2175PLN
Creating and managing Web sites Kraków, ul. Rzemieślnicza 1 Mon, 2016-11-21 09:00 5841PLN / 3298PLN
Angular JavaScript Katowice ul. Opolska 22 Mon, 2016-11-21 09:00 5940PLN / 3380PLN
Agile w projektach zdalnych Katowice ul. Opolska 22 Tue, 2016-11-22 09:00 5049PLN / 1962PLN
Effective working with spreadsheet in Excel Rzeszów, Plac Wolności 13 Thu, 2016-11-24 09:00 PLN / 767PLN
Test Automation with Selenium Gdańsk, ul. Powstańców Warszawskich 45 Tue, 2016-12-06 09:00 7722PLN / 3624PLN
Graphic techniques (Adobe Photoshop, Adobe Illustrator) Wroclaw, ul.Ludwika Rydygiera 2a/22 Tue, 2016-12-06 09:00 4851PLN / 2740PLN
Docker and Kubernetes Gdańsk, ul. Powstańców Warszawskich 45 Wed, 2016-12-07 09:00 N/A / 4989PLN

Upcoming Courses

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